Destination NSW (DNSW) has teamed up with the state’s largest hotel operator, Accor, on a series of joint marketing campaigns.
The two have entered into a three-year MOU to drive visitation to Sydney and regional NSW through cooperative consumer marketing campaigns, media and social programs and trade support promoting NSW destinations and major events.
NSW Minister for Tourism Ben Franklin said that after a tough few years, the future is looking bright for the NSW visitor economy.
“Visitors are returning to NSW and the NSW Government continues to explore opportunities to work with industry to turbocharge our recovery,” Franklin said.
“This MOU will help to encourage more visitors interested in exploring, and enjoying, our great state, to make NSW their next destination of choice.
“From the vibrant 24-hour culture of Sydney, Australia’s only truly global city, to the incredible natural beauty of our regions, NSW’s tourism offering is unmatched and this partnership with Accor will help promote our visitor economy in Sydney and across the state.”
Accor’s regional CEO, Sarah Derry said the brand is delighted to formalise its long-standing partnership with DNSW “to shine a collective light on how memorable a holiday in NSW can be”.
“Together with Destination NSW, we will launch a series of marketing campaigns to position NSW as a place with depth, cultural experiences and natural beauty – designed specifically to stimulate visitation to Sydney and regional NSW,” Derry said.
“Major events and tourism infrastructure play a key role in unlocking a destination’s potential. This MOU seeks to bolster travel to Sydney and regional NSW, which will assist in increasing occupancies and be of great benefit the broader the tourism economy.
“It also gives Accor a wonderful opportunity to showcase the breadth of accommodation and experience options we have across NSW, including well-known hotel brands such as Sofitel, Pullman, Novotel and Mantra, plus a range of world-class entertainment and sporting events at Accor Stadium.”
Accor has more than 100 hotels, resorts and apartments across NSW, including international brands such as Sofitel, MGallery, Pullman, Swissôtel, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, BreakFree, ibis, ibis Styles and ibis Budget.
Image: Destination NSW
