The Cruise Lines International Association (CLIA) has marked the start of Ocean Week as the first phase of its 2025 Cruise Month campaign, putting a focus on ocean holidays in the lead-up to the summer sailing season.
The campaign focuses on the growing travel opportunities offered by Ocean Cruising, highlighted in social media activity, digital advertising, outdoor billboards and other initiatives designed to direct consumers to book via their local CLIA travel consultant.
“The world’s shipyards are currently working on more than $100 billion worth of new ships, which is a sign of the enormous energy and innovation among cruise lines internationally,” CLIA managing director Joel Katz said.
“We can expect to see around 80 new ships launched between now and the end of 2036 – equally split between small, medium and large. The fleet of the future is already in development, and it will undoubtedly bring advances in every area of the cruise experience.”
This year’s Cruise Month campaign follows four weekly themes – Ocean Cruising (5-11 October), River Cruising (12-18 October), Expedition Cruising (19-25 October) and Luxury Cruising (26 October – 1 November).
Under the banner #LoveCruise, activities showcase the huge diversity of cruise lines and experiences available in each category and highlight the advantages of booking a cruise through a CLIA-certified travel agent.
Other highlights of Cruise Month include special cruise editions in weekend travel sections, a bigger-than-ever webinar program for CLIA travel agents, new river and expedition cruise Spotlight Sessions to create new learning resources for agents, and weekly Cruise Month specials emailed to CLIA travel agent members.
A Cruise Month toolkit is available to help CLIA members mount their own marketing initiatives, offering downloadable resources including logos, videos, social media tiles, digital banners, posters, customisable flyers, special offers and promotions, and other marketing assets.
