Stretching from Germany’s Black Forest to the Black Sea, the Danube has long been a lifeline through Europe’s shifting cultures, empires and stories. And now you have the chance to experience this historic river not just as a traveller, but as a guest of honour.
AmaWaterways has unveiled its biggest trade incentive yet – the River of Rewards campaign – giving travel advisors the chance to secure a spot for themselves and a companion on AmaWaterways’ 2026 Mega Famil.
Introducing River of Rewards
Travel advisors from Australia and New Zealand are invited to take part in the River of Rewards incentive program, which could land you a place on the 2026 Mega Famil aboard the brand new AmaSofia. This is your chance to experience a brand-new ship whilst furthering your career.
The 7-night river cruise begins in Budapest, where you’ll explore both the hilly Buda and flat Pest sides of the city, taking in sights like Fisherman’s Bastion and the Hungarian Parliament. In Bratislava, stroll through the ‘Coronation City of Kings’ or enjoy local Slovak flavours.
In Austria, discover the elegance of the Habsburgs, the Opera House and St. Stephen’s Cathedral, or cycle the city of Vienna.
In Passau, explore its charming old town, hike to a fortress, or ride along the River Inn.
The journey ends in Vilshofen with a festive onboard Oktoberfest celebration.
Advisors have multiple chances to win a stateroom for two on the AmaSofia, which sets sail along the Danube in August 2026. Whether you shine as a top seller or thrive in the monthly challenge arena, you’re in with a chance.
How to join
There are two main ways to earn your place aboard:
Top Seller Track
Every month from July 2025 to February 2026, the top-performing advisors in FIT or group bookings will secure a coveted stateroom.
Monthly Challenges
These themed tasks will test your AmaWaterways knowledge and creativity. Earn points, rise up the leaderboard, and claim your place.
What you’ll win
- A 7-night hosted ‘Melodies of the Danube’ cruise (2-9 August 2026) for you and a guest
- A stay on the brand new AmaSofia – a brand new ship launching in 2026
- All-inclusive luxury: shore excursions, gourmet dining, drinks and more
- Exclusive training sessions, guest speakers, and networking with fellow professionals
- Access to premium content to help you sell AmaWaterways
- A Wellness Program that goes beyond anything you’ve ever experienced
A masterclass in wellness
The AmaSofia’s onboard Wellness Program goes beyond workouts. Guided by a dedicated wellness host, you’ll take part in daily movement classes and join in insightful discussions on healthy eating, relaxation techniques, and mindfulness. These sessions continue on shore with active excursions that get your body moving while immersing yourself in Europe’s rich culture.
You’ll leave the Danube not just more knowledgeable and professionally equipped, but also calmer, clearer, and more connected to yourself.
July challenge: Ama game on!
Kick things off with a 10-question quiz designed to sharpen your knowledge of both the Danube and the AmaWaterways experience. Score 100 per cent and earn bonus points right out of the gate.
Ready to set sail?
Visit www.riverofrewards.com to learn more, explore the itinerary, and register.
Quick Links:
Campaign site: www.riverofrewards.com
Register here: www.riverofrewards.com/register
View the itinerary: Melodies of the Danube – AmaWaterways
