Days after the ACCC fined eDreams $59,400 and secured a court-enforceable undertaking over misleading Prime subscription pricing, the company has issued its first public response.
An eDreams ODIGEO spokesperson said:
“Following a constructive dialogue with the ACCC, we have implemented targeted enhancements on how we communicate specific aspects of our Prime programme, ensuring the highest level of clarity for our members.
“As pioneers of the world’s first travel subscription, continuous learning and improvement is core to our approach. The undertaking agreed with the ACCC formalises this commitment, addresses learnings from newly launched features, and ensures our communication is as clear as our service is innovative.
“We appreciate the ACCC’s feedback and will continue to enhance our travel subscription programme for the benefit of the more than 8 million members who enjoy Prime.”
The ACCC found that between November 2021 and July 2025, eDreams advertised its Prime trial as “FREE” or “$0.00” at checkout without adequately disclosing it was for first-time subscribers only, then began charging ineligible repeat sign-ups from May 2024. Separately, from January to July 2025, eDreams published monthly prices for its annual subscription without also prominently displaying the total minimum cost over the 12-month sign-up period, as required under the ACL.
“The law requires businesses to be up-front about the total price consumers have to pay for goods or services. Businesses must be clear about the minimum total amount consumers must pay for a subscription,” ACCC commissioner Luke Woodward said.
‘This site is full of crooks’ – ACCC fines eDreams $60K over subscription confusion
