The membership-based Entertainment group is now offering travel in partnership with Ecruising and luxury brand Latitude 33, tapping into Australians’ growing appetite for premium, personalised holidays.
The move marks a significant expansion of Entertainment’s travel offering beyond dining deals and retail perks, combining its established membership program with Ecruising’s portfolio of cruise and holiday packages and the bespoke luxury expertise of Latitude 33.
According to Entertainment, the partnership responds to a growing demand among Australian travellers for more personalised and premium travel experiences, backed by expert human support. Research from Boston Consulting Group’s 2026 Australian leisure travel study found that while travellers continue to embrace digital booking tools, personalised service remains a key factor in holiday planning.
“This is a strategic step that combines Entertainment’s dining and lifestyle expertise with Ecruising’s unrivalled depth of exclusive travel offers – giving members access to a richer, more expansive range of experiences across travel, dining, and beyond,” Entertainment CEO Heidi Halson said.
Founded in 2000, Ecruising was one of Australia’s early online cruise booking pioneers and has since evolved into a premium travel business specialising in curated cruise and holiday packages worldwide. The company works with major cruise lines, airlines and more than 200 hotel groups globally, offering members savings of up to 40 per cent on selected cruise packages.
Entertainment members will now have access to a range of travel products including ocean and river cruises, Fly, Stay & Cruise packages, guided touring holidays and tailored luxury travel experiences.
Cruise partners include brands such as Azamara Cruises and Norwegian Cruise Line, with members also able to access personalised planning assistance, bundled air and cruise arrangements, accommodation bookings and exclusive package inclusions.
The partnership also introduces members to Latitude 33, Ecruising’s luxury travel division focused on high-end and expedition-style journeys.
Latitude 33 specialises in bespoke itineraries that can include private jet travel, chartered ships and immersive destination experiences. Its portfolio spans destinations from Antarctica and the Falkland Islands to Australia’s Kimberley region.
Among the featured offers is a 12-night Kimberley expedition aboard Ponant’s Le Soleal, priced from $1,167 per person per day, with savings of up to 17 per cent.
“We are excited to partner with Entertainment and extend our curated travel experiences and industry expertise to its extensive Member community. Today’s travellers are looking for more than just a holiday. They want the confidence of expert advice, seamless planning, and experiences that feel personal to the way they like to travel. Through Ecruising and Latitude 33, we are able to bring all of that together in one place,” Rochelle Clark, Head of Travel, Ecruising said.
Entertainment memberships cost $75 annually, with up to 20 per cent of membership fees directed to a nominated charity or community organisation.
