Swiss Travel, powered by Entire Travel Group, has launched its new Beauty in Every Season campaign, which features savings of up to $2,000 per couple across a collection of Switzerland holidays.
Designed to encourage travellers to stay longer and explore more of Switzerland, the campaign highlights the destination’s year-round appeal while showcasing the value and flexibility of the Swiss Travel Pass.
The pass provides unlimited travel across Switzerland’s extensive rail, bus and boat network, along with free entry to more than 500 museums and discounts on mountain railways and cable cars.
Developed in partnership with Switzerland Tourism, the campaign features two exclusive 15-day itineraries: Switzerland in Depth and The Ultimate Swiss Winter Adventure.
Highlights include the Grand Tour of Switzerland Explorer Journeys, an 11-day smallgroup journey through Zürich, St. Gallen, St. Moritz, Lugano, Zermatt, Montreux and Lucerne.
The Grand Train Tour of Switzerland combines the country’s most iconic panoramic rail routes, including the Bernina Express and GoldenPass Express.
For clients wanting a more independent style of travel, Authentic Switzerland is a selfguided journey showcasing the country’s diverse regions, cultures and culinary traditions.
Savings across the campaign range from $500 to $2,000 per couple, giving advisors a broad range of options to match different travel styles and budgets.
To support sales, Swiss Travel has also created a suite of campaign assets available via the Entire Travel Group Agent Portal, including a digital flyer and social media assets highlighting the featured itineraries and campaign offers.
Earlier this year, Switzerland Tourism partnered with Ormina Tours to launch a campaign targeting Aussie travellers encouraging visits to Switzerland during the autumn shoulder season.
Outside of Switzerland, just two months ago, Entire Travel Group launched a travel campaign with New Caledonia Tourism.
