The European Travel Commission (ETC) has announced that eight European national tourism organisations will represent the continent at the Entire Travel Showcase 2025.
The event is set to take place in Melbourne, Sydney, and Brisbane on 11 to 13 February with over 800 travel agents registered so far.
This milestone participation underscores Europe’s dedication to fostering strong connections with Australian travellers and industry professionals. Austria, France, Ireland, Italy Malta, Portugal, Spain, and Switzerland will promote the continent as a unified and must-visit destination, offering an array of experiences that span centuries of history, breathtaking landscapes, and vibrant modern culture.
“This showcase provides an exceptional opportunity for Europe to strengthen its position as a premier travel destination, particularly as international travel continues its strong recovery,” ETC Australia Chapter chair, Sofia Hansson, said. “We’re excited to present a unified European presence, demonstrating the best of what the continent has to offer and inspiring Australian travel agents and industry leaders.”
As part of the showcase, attendees can enjoy unique cultural performances that bring the spirit of Europe to life. Ireland is set to present a captivating Irish dance performance in Sydney, while Spain will dazzle audiences in Melbourne with the fiery passion of flamenco. These highlights offer an unforgettable glimpse into the artistry of European traditions.
The ETC’s involvement in the event also supports its mission to promote sustainable and responsible tourism, ensuring Europe remains a top destination for generations to come.
Dates and venues:
- Melbourne (sold out)
Venue: Sofitel Melbourne
Date: From 4:30pm on Tuesday, 11 February - Sydney
Venue: The Fullerton Hotel
Date: From 4:30pm on Wednesday, 12 February - Brisbane
Venue: Rydges South Bank
Date: 4:30pm on Thursday, 13 February
Australia ranks among the top five out-of-region outbound travel markets for Europe. In 2023, 6.3 million Australians travelled to Europe, accounting for 35 per cent of all outbound travel from Australia. With Europe’s easy accessibility, world-class transportation, and diversity of landscapes, culture, and city life, tourism from Australia is expected to grow at an annual average rate of 4.7 per cent up to 2028.
