Kim Portrate has been appointed as the inaugural CEO of television’s new research- driven, marketing and technology development company, Think TV Board
The respected marketing executive brings over 20 years of experience to the role, most recently as the chief marketing officer at Helloworld Limited.
Effective 1 July, her role as CEO involves spearheading Think TV’s mission to promote commercial television’s scale and effectiveness across all screens and help the advertising and marketing community get the very best out of TV.
Think TV was formed in May this year as a dedicated research-driven, marketing and technology development company with founding members Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.
Think TV chairman, Russel Howcroft said “following an extensive local and international search, we are delighted that Kim has accepted the position as CEO of Think TV. Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TV’s dominance as a powerful medium that delivers results for advertisers.”
Commenting on her appointment, Kim Portrate said “it’s an exciting time for the TV industry and I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media. It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”
