Sydney wants to put its name in lights, and it’s enlisted the mighty Expedia to help.
NSW and its pretty capital city will get a jumpstart in promotion after signing on the dotted line with Expedia, kicking off a new one-year partnership.
“Expedia is one of the leading online travel agencies globally. This partnership presents wonderful opportunities to further promote Sydney and NSW to increase visitation from our key domestic and international markets,” Minister for Trade, Tourism and Major Events Stuart Ayres said.
“The partnership will see Destination NSW join Expedia in a minimum of 15 campaigns this financial year across eight markets globally and locally.”
Ayres said the collaboration with the Expedia Group, which has 150+ booking sites in more than 70 countries, will result in Sydney and NSW being promoted in priority international markets like the UK, Germany, USA, India, New Zealand, Japan and Malaysia and also domestically.
“More people are coming to Sydney and NSW, with the latest figures showing an increase in visitors, nights and expenditure,” he added.
“This agreement will help to grow our visitor economy and meet our target of doubling overnight visitor expenditure by 2020.”
Destination NSW ceo Sandra Chipchase said the tourism company has previously partnered with Expedia in both international and domestic markets in individual cooperative campaign activities, but this venture has gone bigger and better.
“Expedia is a well-known and trusted brand operating worldwide. This agreement formalises our partnership and allows us to promote Sydney and NSW as Australia’s premier tourism and events destinations to millions of potential visitors in our priority international markets,” she said.
