Experience Co. calls on marketing expertise of Unique Tourism Collection for Wild Bush Luxury

Experience Co. has appointed sales and marketing specialist, The Unique Tourism Collection (UTC) in a move set to drive the Wild Bush Luxury brands in the local network. 

Wild Bush Luxury is the operator of safari-style luxury camp Bamurru Plains in the Northern Territory, Arkaba Conservancy and the Arkaba Walk in the South Australian Flinders Ranges and The Maria Island Walk in Tasmania.

“We’ve long admired all of the Wild Bush Luxury brands, so we can’t wait to share their stories with our industry partners and reconnect them with these awe-inspiring experiences in some of Australia’s most inspiring landscapes,” UTC general manager Svetlana Jovanovic said.

UTC will be responsible for developing and implementing trade sales strategies including relationship management with key partners, training and incentive development.

“We’re excited to be working with the team at Unique Tourism Collection to develop even stronger relationships with our valued trade partners,” Experience Co CCO Fiona Stillwell said.

“With a growing interest by travellers to explore more remote areas of Australia and several new initiatives on the radar for our beautiful bush stay properties, the timing could not be better.”

The trade outreach program will be managed by sales account director Katey Matthews who will bring her extensive experience working with a range of luxury hotels around the world to the Wild Bush Luxury program.