Experience Gold Coast will host its signature business events familiarisation, This is Gold Coast 2026 (TIGC26), starting from Monday 3 August to Thursday 6 August.
The event will welcome over 60 business event organisers and represent about $50 million in potential business event leads.
The 12th This is Gold Coast event will showcase the city’s venues, culture and experiences to event planners, conference organisers and media representatives from Australia, New Zealand, India, Singapore and Malaysia.
“This is Gold Coast generates millions of dollars in national and international business event leads, demonstrating the strength of the destination’s offering and the value of bringing key decision-makers into the city,” Experience Gold Coast head of destination and engagement Rachel Hancock said. “TIGC26 gives organisers the opportunity to experience the Gold Coast as their delegates would, through memorable moments, genuine connections and activities that extend well beyond the meeting room.”
The four-day program will feature sensory activations, discoveries, business connections and exclusive events that bring the Gold Coast’s offerings to life.
“We are taking site inspections beyond what attendees can simply see and inviting them to discover the Gold Coast through sound, taste, connection and exploration,” Experience Gold Coast acting director of business events Andrea Molnar said, “Attendees will connect with local venues, hotels, attractions, experiences and event suppliers while gaining firsthand insight into the city’s capability to deliver seamless conferences, incentive programs and corporate events.”
The program includes a business exchange at Sea World Resort Conference Centre featuring over 35 industry partners, along with networking events and activations at The Star Gold Coast, JW Marriott Gold Coast Resort & Spa, Currumbin Wildlife Sanctuary and Room81 at Sofitel Gold Coast Broadbeach.
Other organisations partnered with the event are Moreton Hire, Exponet, Accor Apartments & Realty, Hilton Surfers Paradise Hotel & Residences, QT Gold Coast and more.
