Ten travel agents from the Asia-Pacific, Middle East and Africa region can win a five-day trip to Singapore.
But how, we hear you ask?
Well, in a new competition launched by global travel distributors GTA & TRAVELCUBE, a new microsite will showcase Singapore’s lesser known appeals to the world’s travel trade.
Agents are being encouraged to upload a creative 30-second video about the hidden gems to be discovered on a visit to Singapore.
TRAVELCUBE is looking for inspirational films that will encourage travellers to explore more than just the usual highlights like Marina Bay, the Supertree Grove or the Merlion.
“Have you found or heard of hidden gems in Singapore? Not afraid to let others in on the secret? Can you tell us about it in a creative and inspirational way?” GTA’s regional vp for sales & marketing in APMEA Daryl Lee asked.
“Then join our campaign to widen the appeal of Singapore among the world’s travellers and have the chance to enjoy one of the biggest and most exciting events in the world.”
Films might focus on out-of-the-ordinary experiences by day or night, unusual excursions, culinary recommendations or even the unique attractions of particular hotels. Most important is the personal insight and recommendation given by the travel agent.
“Travellers of today are becoming more discerning, and Singapore has much to offer in terms of in-depth experiences that showcase our unique character and heritage,” Singapore Tourism Board’s director of travel agents and tourist guides Ong Ling Lee said.
“TRAVELCUBE’s initiative is a creative platform to highlight off-the-beaten track experiences, and a great example of innovation within the travel agent industry.”
TRAVELCUBE & GTA will choose ten lucky winners based on the variety and uniqueness of their destination insight, and pay for them to visit Singapore and recreate their video over five days.
The trip will also coincide with the 2015 Formula 1 Singapore Airlines Singapore Grand Prix, so winners will get three-day premier walkabout access to enjoy the race and concerts from different vantage points.
The world’s travel trade will also be encouraged to ‘like’ videos on the Hidden Gems website, with the ten most popular will receive a 38mm Apple Watch with Sport Band. The site will also inspire those who have never been to Singapore as they can see what locals recommend on the website.
