Fiji has welcomed 71,765 international visitors in March 2026, marking the strongest March on record and reinforcing the destination’s growing appeal with travellers.
Arrivals were up 12 per cent year‑on‑year, and 4 per cent ahead of March 2024, highlighting continued confidence in Fiji as a preferred South Pacific destination.
Australia and New Zealand continue to lead visitor growth, accounting for 43 per cent and 17 per cent of total arrivals respectively. Demand from these core markets remains strong, with Australians travelling in increased numbers, up 17 per cent year‑on‑year, and New Zealand arrivals up 15 per cent, reflecting Fiji’s ease of access and enduring appeal.
Digital engagement signals intent to travel
Digital engagement reflects the same momentum. Tourism Fiji’s website has logged 6.24 million sessions so far in 2026, up 16 per cent year-on-year average session duration has risen 22 per cent, a signal that travellers are moving from curiosity to commitment. Booking referrals have also increased.
Search data also supports the story, with searches for “things to do in Fiji” spiking 242 per cent in recent months.
That includes Fiji’s adventure tourism scene which is shifting into high gear with operators such as Go Dirty Tours Fiji which operates quad and motorbike tours around the main island.
Capacity expanding ahead of peak season
Air connectivity is strengthening in line with demand. Capacity from Australia and New Zealand continues to increase ahead of Fiji’s May–October peak travel season, with additional uplift from international services via Hong Kong and Vancouver.
Tourism operators across the country are operating at strong capacity, with resorts, attractions and experiences well‑placed to welcome visitors throughout the coming months.
On‑island activity boosting the visitor economy
Two major international television productions are currently filming in Fiji, collectively occupying approximately 600 hotel rooms per day through to late July, generating significant downstream social and economic activity in ground handling, catering and local employment.
Forward booking trends are tracking in line with last year’s peak season, and the MICE pipeline remains strong – a recent conference brought over 250 delegates to the islands, with comparable groups expected in coming months and continued strength in North American incentive travel.
A consistent, coordinated approach
Tourism Fiji, industry partners, government and Fiji’s Tourism Action Group are working together to monitor global developments, the evolving fuel situation and proactively plan risk mitigation strategies. Consistent brand and trade campaigns are leaning into Fiji’s positioning: Fiji -where happiness comes naturally and emphasising Fiji’s familiarity and warm and welcoming culture.
As global travellers become more deliberate, Fiji’s competitive advantages continue to set it apart. Travellers are seeking destinations that are close to home (especially for Australia and New Zealand), easy to access, and dependable. Fiji ticks all three boxes.
“Fiji is open for business and operating as normal,” Tourism Fiji CEO Dr. Paresh Pant said. “Visitors can continue to travel to Fiji with confidence. Our forward bookings and aviation capacity point to a positive and stable outlook as we move into our peak season.”
“Despite global economic pressures, Fiji’s tourism industry is showing strong resilience, working collectively and proactively to sustain and grow the tourism momentum,” Tourism Action Group chair Damend Gounder said.
Tourism Fiji’s Dr Paresh Pant on growth, connectivity and the power of experience
