Fiji’s adventure tourism scene is shifting into high gear and few operators embody that momentum better than Go Dirty Tours Fiji.
Marketing & Communications lead Liz Scott says the post‑cyclone surge is always unmistakable as travellers get “cabin fever,” water activities are cancelled, and suddenly everyone wants to hit the trails on an ATV. Then there is the arrival of Australian schoolies later this year.
That appetite for freedom and fresh air has shaped Go Dirty Tours since its earliest days.
Founded in 1999, the company began with simple scooter rentals – an easy, independent way for visitors to explore beyond resort walls. But as interest in off‑road adventure grew, the business evolved into guided quad‑bike tours that opened up rugged landscapes, remote villages and the kind of cultural encounters travellers were craving.
Scott says that focus on “the real Fiji” helped position the company as one of the country’s original adventure operators, long before the sector became the powerhouse it is today.
Travel Weekly can attest to that, having taken a three-hour tour on quad bike after the recent Fiji Tourism Exchange. We went through villages, waved to plenty of kids, ate the local fried bread treat babakau, dodged cow pats driving up mountain trails, rode through high humidity and then pouring rain. It was among the best post-conference famils we’ve ever done.
Now, Go Dirty Tours is entering a new chapter with a major investment in luxury touring ATVs and the launch of its flagship experience: the six‑hour Legacy Trail.
“We’ve recently made a significant investment in new equipment as part of launching our Legacy Trail experience,” Scott says. “This includes a fleet of luxury touring ATVs that are purpose-built for extended, day-long journeys.
“The focus with this investment has been on comfort, performance, and overall guest experience. These vehicles are designed to deliver a smoother and more refined ride, allowing guests to explore Fiji in a way that feels both adventurous and premium.
“The Legacy Trail is designed to complement our existing tours, offering a different style of experience for guests who want to spend a full day exploring. It builds on what we already do well, while adding an extra layer of comfort for longer rides.”
The Legacy Trail also reflects a strong community partnership with Abaca village, ensuring tourism benefits flow into areas beyond Fiji’s traditional visitor hubs. Scott says the experience is about “depth, immersion and connection,” offering a full‑day adventure that feels both premium and grounded.
Rising fuel prices have added pressure, but the team is working hard to absorb costs without passing them on. And with Australian Schoolies season approaching, Scott expects a welcome lift in visitor numbers – even if it’s not their core market.
“Schoolies always brings great energy and more visitors into Fiji, which is great for the destination,” she said. Advisors can assure clients that their kids will be safe. While helmets are compulsory, other safety gear is also available for hire and our guide Oscar said they are used to wrangling teens. An Australian driver licence is required for all participants and even those with a learners permit can ride.
For now, the focus is on perfecting the Legacy Trail, but Go Dirty Tours isn’t slowing down. New routes, new partnerships and new ways to elevate the guest experience are already being explored behind the scenes. Fiji’s adventure sector is booming and Go Dirty Tours is determined to stay at the front of the pack.
Travel Weekly was a guest of Go Dirty Tours as part of the Fiji Tourism Exchange, hosted by Fiji Tourism, flying Fiji Airways.
