Travel WeeklyTravel WeeklyTravel Weekly
  • Aviation
  • Cruise
  • Destinations
Search
  • Aviation
  • Cruise
  • Destinations
  • Appointments
  • Hotels
  • Rail
  • Technology
  • Tourism
  • Travel Advisors
  • Wholesalers
  • Partner Content
  • Events
  • Latest News
  • Subscribe to newsletter
  • About Us
  • Contact Us
  • Advertise With Us
  • Women in Travel Awards
  • Travel DAZE
© 2025 The Misfits Media Company Pty Limited. All Rights Reserved.
Reading: Frightening ad gives guide on avoiding terror attacks
Share
Subscribe
Sign In
Travel WeeklyTravel Weekly
Search
  • Aviation
  • Cruise
  • Destinations
  • Hotels
  • Rail
  • Technology
  • Tourism
  • Travel Advisors
  • Wholesalers
  • Partner Content
  • Events
  • Discover
  • About Us
  • Contact Us
  • Advertise With Us
  • Terms & Conditions
  • Women in Travel Awards
  • Travel DAZE
  • The Travel Awards
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Editorial Principles
  • Privacy
  • Terms & Conditions
  • Advertise With Us
© 2025 The Misfits Media Company Pty Limited. All Rights Reserved.
Travel Weekly > Tourism > Frightening ad gives guide on avoiding terror attacks
Tourism

Frightening ad gives guide on avoiding terror attacks

Hannah Edensor
Published on: 14th July 2017 at 11:53 AM
Hannah Edensor
Share
2 Min Read
SHARE

A new video has been released by UK police advising travellers what they should do in the event of a terror attack.

The clip is four minutes in length, and incorporates the safety slogan of ‘run, hide, tell’, which has been the main message from police since 2015, not long after 30 British tourists were killed in an attack in Tunisia.

The video shows various situations and responses to a terror attack or lone gunman attack at a hotel, with tips on hiding, running, and ensuring the correct authorities are notified.

Per the BBC, counter terrorism police said it’s not in response to specific terror threats, but rather part of a general awareness campaign.

Detective Chief Superintendent Scott Wilson told the BBC it was “only right” to offer advice following the terror attacks in London and in Sousse, Tunisia.

“These people are not there to steal a mobile phone or steal your watch, they are there to kill you, you have to get yourself out of that danger zone,” Wilson told the BBC.

“It’s very unlikely [that you will be caught up in a terror attack].

“It’s very much like the safety briefing you get on an aeroplane before it takes off – it’s very unlikely that plane is going to crash, but it’s very important you are given that knowledge of what you should and what you shouldn’t do.”

Wilson said 23,000 representatives from major UK holiday companies at resorts all over the world had been trained in what to do in the event of a terror attack as well as how to spot suspicious items and activity.

Per BBC, Foreign Office minister Lord Ahmad of Wimbledon said, “While there is no specific information that British holidaymakers will be targeted this summer, it sets out some simple steps we can all take to minimise the impact of an attack if one does take place.”

 

SUBSCRIBE NOW FOR FREE
Sign up to receive a subscription to the Travel Weekly daily email newsletter
TAGGED:campaignrun hide tellterror attackukuk police
Share

Latest News

FCM New Zealand wins big at 2026 NTIA Awards.
FCM New Zealand sweeps three National Travel Industry awards
May 18, 2026
Penny Spencer is hosting an exclusive one-day wellness event.
Spencer Travel’s Penny Spencer to join wellness panel in Sydney
May 18, 2026
Kakadu Crocodile Hotel
Journey Beyond confirms iconic Kakadu Crocodile Hotel buy
May 18, 2026
The Barcelona EDITION rooftop
Inside The Barcelona EDITION, Barcelona’s coolest luxury address
May 18, 2026
//

Travel Weekly is an Australian travel industry publication covering the latest news, trends, and insights across tourism, aviation, hospitality and travel marketing.

About TW

  • About
  • Contact
  • Editorial Principles
  • Privacy
  • Terms & Conditions
  • Advertise With Us

Top Categories

  • Aviation
  • Cruise
  • Destinations
  • Hotels
  • Rail
  • Tourism
  • Travel Advisors

Sign Up for Our Newsletter



Travel WeeklyTravel Weekly
Follow US
© 2026 The Misfits Media Company Pty Limited. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?

Not a member? Sign Up