Choice Hotels Asia-Pac’s latest national consumer campaign, “Experience More with Choice Hotels”, will be fronted by comedian, radio broadcaster and TV presenter Merrick Watts.
Launching in the lead-up to the peak summer holiday season, the campaign highlights how staying at a Choice property helps travellers unlock incredible experiences on their next holiday.
Whether it’s in reference to a family getaway or a short break, Watts brings his signature wit to show how each stay goes beyond expectations.
“I was rapt to be asked to be involved with Choice Hotels because whether it is for work or a family holiday, it is genuinely where we stay when we travel around the country,” Watts said.
The campaign also nods to Choice Hotels’ value-for-money proposition across its portfolio of five brands across ANZ, from the upscale soft brand Ascend Hotel Collection and Clarion Hotels to midscale and flagship brands Quality Hotels, Comfort Hotels and economy brand, Econo Lodge.
“We’re delighted to have Merrick on board for this campaign,” said says Kari Hunter, senior director commercial and revenue management for Choice Hotels Asia-Pac.
“His humour resonates with Australians and New Zealanders alike, making him the perfect personality to show how staying with Choice Hotels helps travellers ‘Experience More’ – in both value and unforgettable memories.
“Whether it’s a family holiday or a short-stay trip, we want guests to know that selecting a Choice Hotels property will help them get more out of their visit, while also enjoying the best value for their money,” Hunter added.
“With such a relatable entertainer as Merrick Watts in the spotlight, we look forward to the “Experience More with Choice Hotels” campaign creating an emotional connection with our customers.”
The “Experience More with Choice Hotels” campaign launches on 17 October and will be seen across free-to-air, OOH, cable and connected TV, social and digital platforms, and radio.
Watts originally rose to fame in the early 2000s as half of the comedy duo Merrick and Rosso. He has since carved out a new course as an actor on The Hollowmen and Underbelly, and as a stand-up comedian. He continues to appear on Thank God You’re Here, The Cheap Seats and The Project. He also hosts the Picture Discuss podcast.
