G Adventures and non-profit partner Planeterra have announced the details of this year’s GX event, taking place in Jordan in September.
Along with itinerary updates on this year’s summit, the small group adventure operator can reveal that GX concludes with a performance by legendary band, The Jacksons, kicking-off celebrations to mark 35 years of G Adventures.
“I’m particularly excited that GX will be taking place in Jordan this year, a country that needs our support more than ever,” G Adventures founder, Bruce Poon Tip, said. “And it is even more special because we get to celebrate our 35th anniversary in such a magical place.
“The Jacksons changed the entire music industry when they hit the scene over 50 years ago, so it is fitting that they are playing at GX – the community tourism summit that we created to change the travel industry. Their performance at GX is going to be epic.
“GX is a chance for agents and members of the industry to witness the huge role they play in empowering communities through tourism. When done right, travel can be transformative – and this event, now in its third year, highlights its immense power.”
GX is travel’s largest annual global community tourism summit: a six-day celebration of the transformative power of travel that brings together travellers, media, agents and suppliers from all over the world with the aim of discussing, celebrating and experiencing first-hand the incredible impact community tourism can have on a destination.
The event concludes in Amman on 27 September 2025 (World Tourism Day) with interactive panels and speaker sessions centered around the power of community tourism. Capping off the day will be a white-themed celebration (for the White City of Amman) where The Jacksons take the stage for an unforgettable performance.
This year’s event, which is sponsored by the Jordan Tourism Board North America (JTBNA) and Royal Jordanian Airlines, highlights inspiring Planeterra partners who are uplifting Jordanian communities through tourism, including Biet Khayrat Souf, a women-owned cafe in Souf with the purpose of combating women’s unemployment and Al Safi Kitchen, a community-driven initiative that empowers local women and youth by providing them with opportunities to share their culinary traditions while earning a sustainable income.
As part of G Adventures’ annual Change Makers challenge, which ran from November 2024 until May 2025, 15 lucky agents from Australia and New Zealand have won a place at this year’s GX and will have the opportunity to see first-hand how their work directly impacts local communities in Jordan.
