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Travel Weekly > Tour Operators > G Adventures targets over 40s seeking ‘grass roots’ adventures
Tour Operators

G Adventures targets over 40s seeking ‘grass roots’ adventures

Staff Writers
Published on: 29th July 2024 at 10:05 AM
Edited by Staff Writers
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G Adventures has opened a selection of new ‘Classic’ trips to over 40s for its 2025 portfolio, including value-for-money safaris in Africa and multi-country trips in Central America.

It has has also brought back trips to Tibet and expanded its itineraries in China and South Korea as demand in Asia continues to grow.

Sean Martin, managing director, APAC, for G Adventures, says the expansion of trips, previously only available to travellers aged up to 39, in Africa and Central America is the result of the operator identifying an increasingly older customer looking for more ‘basic, grass roots’ adventure experiences at affordable prices.

“When we looked at the data, we could clearly see the time is right to open up a set of fast-paced, longer, more basic itineraries to an older crowd looking to see and do as much as they can.,” he said.

“These trips have been traditionally more popular with younger travellers who typically have less money and more time, but we now have a growing segment of customers who are getting older, yet still looking for a more ‘rugged’ and exploratory style of adventure. Our new trips are perfect for them, and the prices can’t be beaten.

“I’m also really excited about South Korea in 2025 and anticipate it’s going to grow rapidly as people look for alternatives to Japan, and air capacity increases significantly from Australia and New Zealand to South Korea,” Martin said.

G Adventures’ Lando in South Africa.

Refurbished fleet of Landos

In Africa, the new Classic trips will feature G Adventures’ fully refurbished fleet of ‘Lando’ overland vehicles, which as well as having cosmetic ‘glow-up’ have been updated to display an impressive line-up of functional bells and whistles. These include an improved purified water dispenser, the latest technology to improve driving efficiency and safety, upgraded USB charging units for each seat, and new camping equipment, including upgraded tents, chairs and mattresses.

In Central America, accommodation will remain basic, but the expanding of the age ranges means travellers older than 39 will now be able to explore deeper, and have access to El Salvador and Honduras, countries previously only able to be visited on G Adventures’ ’18-To-Thirtysomethings’ trips.

G Adventures is also bringing Tibet back for the first time since before the pandemic, as China relaxes visas for a number of countries. South Korea has also been trending up, so the time was right to introduce a new Classic tour that can also be combined with perennially popular Japan, which shows no signs of slowing down.

Guatemala Antigua Market.

New trips now available

Central America in Seven Countries: Mexico to Costa Rica. Try this 32-day trip on for size and visit seven different countries, filling your days with Mayan ruins, clear Caribbean waters, lush rainforests, and Pacific waves. From $3,849pp for a 32-day trip from Playa del Carmen to San José.

Johannesburg to East Africa Overland Safari. Take off for an adventure through seven countries on an epic overland journey from Johannesburg to Nairobi. Travel by rugged Lando and camp your way through a uniquely diverse continent for a ride you will never want to end. From $6,299pp* for a 27-day trip from Johannesburg to Nairobi.

Korea and Japan Encompassed – Hit iconic destinations and try life-changing street food in both countries. Stay overnight in a temple tucked away in the Korean mountainside and in a traditional Japanese ryokan inn. From $8,499pp for a 16-day trip from Seoul to Tokyo.

Tibetan monks.

Essential Tibet – Explore overland the best of the Himalayas on this 12-day tour. Camp in yak hair tents at the base of Everest and try your hand at making Tibetan momos. This adventure takes you from China through Tibet’s incredible mountain scenery and delivers you straight to Kathmandu. From $4,449pp for a 12-day trip from Chengdu to Kathmandu.

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