APT Travel Group’s annual VIP Dinners across Australia and New Zealand have to come a close after celebrating the achievements of top performing travel partners and unveiling a landmark announcement ahead of its centenary year in 2027.
The series started in Victoria in February at a standout Melbourne venue designed by acclaimed studio Hecker Guthrie, who was also responsible for the interiors of APT’s newest European river ships, APT Ostara and APT Solara.
The 2025 VIP Program delivered record breaking results, with an increase in the number of agencies qualifying across every tier. A new Platinum Plus tier was also introduced for 2026 and announced during the VIP Dinners, recognising agencies achieving $800,000 in annual sales.
Across the series, 157 Platinum agencies were recognised for exceeding $550,000 in sales during 2025, alongside 62 Diamond agencies achieving more than $1 million. An elite group of nine agencies earned McGeary Club status for surpassing $2 million in annual sales, while nine individual consultants qualified for Million Dollar Club recognition, each generating more than $1 million in sales across APT, Travelmarvel and Botanica. Award recipients were presented with art pieces created through APT Travel Group’s long-standing partnership with the Imintji community in the Kimberley.
Exclusive Mega Famil
A highlight of the VIP Dinner series was the announcement of an exclusive Agent Mega Famil to Portugal in October 2027 for 100 top performing agents, created to mark APT’s 100-year milestone and hosted by senior APT Travel Group leaders.
“These VIP Dinners were about more than recognising performance. They were an opportunity to express our genuine gratitude to the partners who continue to place their trust in APT year after year,” APT Travel Group chief sales officer Scott Ellis said.
“We are deeply committed to investing in partnerships that are built for the long term. Our VIP Program is a cornerstone of that commitment, unlocking meaningful and exclusive benefits at every tier and ensuring our partners feel valued, supported and aligned to our long-term vision.
“As we approach APT’s 100th year, it was important to mark the milestone in a way that reflects that same commitment. The Agent Mega Famil is not only a celebration of success, but also a tangible investment in the agents who continue to drive our growth and who have played such an important role in our journey.”
