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Reading: Gallery: Avalon Waterways wraps inaugural advisor famil on the Rhine
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Travel Weekly > Cruise > Gallery: Avalon Waterways wraps inaugural advisor famil on the Rhine
Cruise

Gallery: Avalon Waterways wraps inaugural advisor famil on the Rhine

Staff Writers
Published on: 9th April 2026 at 12:09 PM
Edited by Staff Writers
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Advisors in Heidelberg, Germany.
Advisors in Heidelberg, Germany. Photo: Tim Faircloth Photography
Cycling through the Black Forest
Cycling through the Black Forest. Photo: Tim Faircloth Photography
Training session on board Avalon Envision.
On board training session. Photo: Tim Faircloth Photography
Mitch Spencer (Global Account Manager, GFOB), Johanna Raeder (Head of Marketing for APAC, GFOB), Pam Hoffee (President of Avalon Waterways) and Brett Simon (Head of Commercial Australasia, GFOB) on board the Envision.
Mitch Spencer (Global Account Manager, GFOB), Johanna Raeder (Head of Marketing for APAC, GFOB), Pam Hoffee (President of Avalon Waterways) and Brett Simon (Head of Commercial Australasia, GFOB) on board the Envision.
Avalon Envision in Basel, Switzerland
Avalon Envision. Photo: Tim Faircloth Photography
Avalon Waterways shore excursion in Strasbourg, France.
Shore excursion in Strasbourg, France. Photo: Tim Faircloth Photography
Strasbourg, France.
Strasbourg, France. Photo: Tim Faircloth Photography
Avalon Waterway's Romantic Rhine itinerary
Cruising the Rhine. Photo: Tim Faircloth Photography
GFOB and Avalon team joined on the second day of the inaugural charter by advisors and trade media in Colmar, France
GFOB and Avalon team joined on the second day of the inaugural charter by advisors and trade media in Colmar, France. Photo: Tim Faircloth Photography
Avalon Envision in Basel, Switzerland.
Avalon Envision in Basel, Switzerland. Photo: Tim Faircloth Photography
Avalon Envision guest embarkation in Basel.
Avalon Envision guest embarkation in Basel. Photo: Tim Faircloth Photography
Travel advisors cycling in Amsterdam with Avalon Waterways
Amsterdam cycling. Photo: Tim Faircloth Photography
List of Images 1/12
Advisors in Heidelberg, Germany.
Cycling through the Black Forest
Training session on board Avalon Envision.
Mitch Spencer (Global Account Manager, GFOB), Johanna Raeder (Head of Marketing for APAC, GFOB), Pam Hoffee (President of Avalon Waterways) and Brett Simon (Head of Commercial Australasia, GFOB) on board the Envision.
Avalon Envision in Basel, Switzerland
Avalon Waterways shore excursion in Strasbourg, France.
Strasbourg, France.
Avalon Waterway's Romantic Rhine itinerary
GFOB and Avalon team joined on the second day of the inaugural charter by advisors and trade media in Colmar, France
Avalon Envision in Basel, Switzerland.
Avalon Envision guest embarkation in Basel.
Travel advisors cycling in Amsterdam with Avalon Waterways
279 – Heidelberg, Germany Hiking
Advisors in Heidelberg, Germany.
Advisors in Heidelberg, Germany. Photo: Tim Faircloth Photography Advisors in Heidelberg, Germany.
Black Forest, Germany by eBike
Cycling through the Black Forest
Cycling through the Black Forest. Photo: Tim Faircloth Photography Cycling through the Black Forest
236 – Training session
Training session on board Avalon Envision.
On board training session. Photo: Tim Faircloth Photography Training session on board Avalon Envision.
Avalon Team
Mitch Spencer (Global Account Manager, GFOB), Johanna Raeder (Head of Marketing for APAC, GFOB), Pam Hoffee (President of Avalon Waterways) and Brett Simon (Head of Commercial Australasia, GFOB) on board the Envision.
Mitch Spencer (Global Account Manager, GFOB), Johanna Raeder (Head of Marketing for APAC, GFOB), Pam Hoffee (President of Avalon Waterways) and Brett Simon (Head of Commercial Australasia, GFOB) on board the Envision. Mitch Spencer (Global Account Manager, GFOB), Johanna Raeder (Head of Marketing for APAC, GFOB), Pam Hoffee (President of Avalon Waterways) and Brett Simon (Head of Commercial Australasia, GFOB) on board the Envision. Photo: Tim Faircloth Photography
5.1 – Basel, Switzerland
Avalon Envision in Basel, Switzerland
Avalon Envision. Photo: Tim Faircloth Photography Avalon Envision in Basel, Switzerland
trasbourg, France (1)
Avalon Waterways shore excursion in Strasbourg, France.
Shore excursion in Strasbourg, France. Photo: Tim Faircloth Photography Avalon Waterways shore excursion in Strasbourg, France.
182 – Strasbourg, France
Strasbourg, France.
Strasbourg, France. Photo: Tim Faircloth Photography Drinks in Strasbourg, France.
Cruising the Rhine (2)
Avalon Waterway's Romantic Rhine itinerary
Cruising the Rhine. Photo: Tim Faircloth Photography Cruising the Rhine
12 Colmar Shore ex
GFOB and Avalon team joined on the second day of the inaugural charter by advisors and trade media in Colmar, France
GFOB and Avalon team joined on the second day of the inaugural charter by advisors and trade media in Colmar, France. Photo: Tim Faircloth Photography GFOB and Avalon team joined on the second day of the inaugural charter by advisors and trade media in Colmar, France
21 – Basel, Switzerland
Avalon Envision in Basel, Switzerland.
Avalon Envision in Basel, Switzerland. Photo: Tim Faircloth Photography Avalon Envision in Basel, Switzerland.
Basel guest embarkation
Avalon Envision guest embarkation in Basel.
Avalon Envision guest embarkation in Basel. Photo: Tim Faircloth Photography Avalon Envision guest embarkation in Basel.
591 – Amsterdam
Travel advisors cycling in Amsterdam with Avalon Waterways
Amsterdam cycling. Photo: Tim Faircloth Photography Cycling in Amsterdam with Avalon Waterways
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Avalon’s maiden advisor famil on the Rhine River has been completed with agents offered a curated itinerary of training sessions and signature experiences.

Avalon Waterways hosted 92 Australian and New Zealand advisors and media representatives aboard Avalon Envision from 24 to 31 March. 

Advisors experienced an eight-day training immersion, sailing from Basel to Amsterdam on the Romantic Rhine itinerary, that offered firsthand insight into Avalon’s offerings while strengthening confidence in selling across the wider Globus family of brands.

On land, advisors embraced the choice that Avalon is known for, with options to explore ‘Active’, ‘Discovery’ or ‘Classic’ shore excursions. Highlights included a walking tour around the historic town of Breisach, a cycle through the Black Forest or a brewery tour in Heidelberg. 

But the itinerary wasn’t all fun and games. Throughout the voyage, advisors attended four training sessions spanning seven core topics. 

They also attended onboard Q&A sessions hosted by president of Avalon Waterways, Pam Hoffee, alongside global account manager GFOB Mitch Spencer, head of marketing for APAC GFOB Johanna Raeder and head of Commercial Australasia GFOB, Brett Simon.  

The sessions were designed to explore strategies and products in depth, and to allow advisors to address client-specific questions. 

Avalon Envision in Basel, Switzerland.
Avalon Envision in Basel, Switzerland. Photo: Tim Faircloth Photography

 A resounding success

Hoffee said that the famil was an incredible opportunity for strengthening trade relationships.  

“Meeting advisors and embracing the trade community we’ve built on board one of our ships was an honour. 

“We aimed to provide advisors with an experience beyond the brochure, and an opportunity to learn first-hand what sets Avalon apart, from our industry-leading Panorama Suites to our variety of excursions,” she said. 

Simon said the charter was a resounding success.  

“This year, we’ve held several events that were a first for us, expanding how we reach advisors,” he said. “The response has been incredibly encouraging, and the Avalon charter is no different. Across the board, advisors have valued the opportunity to gain a deeper understanding of the experiences Avalon and GFOB can provide their clients.”

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