Avalon’s maiden advisor famil on the Rhine River has been completed with agents offered a curated itinerary of training sessions and signature experiences.
Avalon Waterways hosted 92 Australian and New Zealand advisors and media representatives aboard Avalon Envision from 24 to 31 March.
Advisors experienced an eight-day training immersion, sailing from Basel to Amsterdam on the Romantic Rhine itinerary, that offered firsthand insight into Avalon’s offerings while strengthening confidence in selling across the wider Globus family of brands.
On land, advisors embraced the choice that Avalon is known for, with options to explore ‘Active’, ‘Discovery’ or ‘Classic’ shore excursions. Highlights included a walking tour around the historic town of Breisach, a cycle through the Black Forest or a brewery tour in Heidelberg.
But the itinerary wasn’t all fun and games. Throughout the voyage, advisors attended four training sessions spanning seven core topics.
They also attended onboard Q&A sessions hosted by president of Avalon Waterways, Pam Hoffee, alongside global account manager GFOB Mitch Spencer, head of marketing for APAC GFOB Johanna Raeder and head of Commercial Australasia GFOB, Brett Simon.
The sessions were designed to explore strategies and products in depth, and to allow advisors to address client-specific questions.

A resounding success
Hoffee said that the famil was an incredible opportunity for strengthening trade relationships.
“Meeting advisors and embracing the trade community we’ve built on board one of our ships was an honour.
“We aimed to provide advisors with an experience beyond the brochure, and an opportunity to learn first-hand what sets Avalon apart, from our industry-leading Panorama Suites to our variety of excursions,” she said.
Simon said the charter was a resounding success.
“This year, we’ve held several events that were a first for us, expanding how we reach advisors,” he said. “The response has been incredibly encouraging, and the Avalon charter is no different. Across the board, advisors have valued the opportunity to gain a deeper understanding of the experiences Avalon and GFOB can provide their clients.”












