Gate 7 has today announced an exclusive partnership with Clicktivated, the interactive video platform that enables viewers to engage directly with destinations, products, and experiences as they watch.
The partnership sees Gate 7 named Clicktivated’s representative across Australia and New Zealand and marks the latest chapter in the agency’s continued drive to deliver innovative, integrated solutions for its clients.
The partnership will be led by Gate 7’s Head of Strategic Partnerships, Tristan Freedman, who has also been appointed as Director for Asia Pacific for Clicktivated. With deep experience in digital strategy and tourism campaigns, Tristan will oversee the rollout of Clicktivated across the region, helping brands harness interactive video to drive measurable outcomes.
The collaboration builds on a series of successful campaigns launched in market over the past year, with Gate 7 facilitating Clicktivated’s work in Australia for Cook Islands Tourism, Brand USA, Mamamia, and Bench Media. These campaigns showcased how interactive video can turn passive inspiration into active planning and ultimately conversion. Recent regional campaigns using Clicktivated’s platform have delivered strong results, including a Cook Islands Tourism video produced with Bench Media that achieved a 70 per cent interaction rate and over 5,000 click-throughs to web content.
“Australia has quickly proven to be an incredibly exciting and fruitful market for Clicktivated,” Clicktivated CEO and founder Chris Roebuck said. “With Tristan’s extensive experience in strategic partnerships across the tourism sector and Gate 7’s reputation as a trusted leader in travel marketing, we’re positioned to offer unparalleled interactive video solutions that resonate deeply with consumers and deliver tangible results for brands.”
For Gate 7, the partnership reinforces its commitment to forward-thinking strategies and its focus on helping destination marketing organisations stay ahead of evolving traveller behaviour. By consistently identifying fresh, results-driven approaches across a wide range of digital channels, Gate 7 supports tourism brands in creating smarter, more effective campaigns that resonate with Australian and New Zealand travellers.
Gate 7 founder and managing director Jo Palmer said: “As we deepen our presence in Australia and New Zealand, interactive video continues to prove its value as a game-changer for brands seeking greater digital engagement. This official partnership with Gate 7 provides a powerful foundation to introduce more DMOs to the future of video-driven marketing, connecting audiences with content, products, and destinations in real time.”
Interactive video offers a fresh answer to a familiar challenge in tourism marketing: viewers are inspired by content but often unsure of how to act on what they’ve seen. Clicktivated’s technology removes that barrier, allowing users to explore and engage directly within the video itself, whether it’s a specific resort, local experience, or booking option.
With several new campaigns already in motion, Gate 7 and Clicktivated are well positioned to help tourism brands across the region unlock stronger engagement, deeper insights, and more meaningful connections with today’s traveller.
