G’day Group has acquired Lake Tinaroo Holiday Park, adding to its $2 billion in assets of 90 owned and operated holiday parks and resorts, including Kings Canyon, Rottnest Island and the world famous El Questro.
The purchase will see the property join the Group’s Discovery Parks network and operate as Discovery Parks – Lake Tinaroo, expanding the Group’s presence in Queensland and reinforcing its strategy of investing in flagship regional destinations.
G’day Group is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens, a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.
Wilckens said the acquisition delivered important scale advantages and created clear opportunities to grow visitation outside peak periods through broader customer reach.
“We have a long-term ambition for Discovery Parks to be the most loved brand in regional tourism, and iconic lakeside parks such as Lake Tinaroo are central to that vision,” Wilckens said.
“While Lake Tinaroo is already a strong-performing destination, we see scope to lift visitation year-round through targeted marketing, guest experience improvements and sensitive, staged development where appropriate. This acquisition strengthens our platform to pursue further flagship parks around Australia.”
Spread across approximately 6.6 hectares of freehold land, Discovery Parks – Lake Tinaroo is located 1 hour and 30 minutes southwest of Cairns, positioned next to the popular recreational lake and dam at Lake Tinaroo. The park’s recreation offering includes a state-of-the-art splashpad, two swimming pools, a jumping pillow, basketball court, and games room. It’s proximity to the lake means guests can also enjoy boating, kayaking, swimming and fishing.
The group also operates G’day Parks, a community of 240+ independently owned, licensed parks and more than 245,000 paid members of the G’day Rewards loyalty program, and Wikicamps, Australia’s number one regional travel community.
The company said it is on track to become a $2.5 billion business by 2026.
