With the 2026 Commonwealth Games set to shine a global spotlight on Glasgow, a recent VisitBritain webinar is now available on demand, giving agents the chance to tap into upcoming demand across Scotland and Northern England.
The targeted session, originally hosted for Australian and New Zealand agents, explored how major events like the Commonwealth Games can drive destination awareness and translate into long-term sales opportunities.
As global attention turns to Glasgow in the lead-up to 2026, the webinar unpacked how agents can position the city, alongside wider Scotland and Northern England, as compelling options for clients seeking culture, scenery and multi-stop itineraries beyond the UK’s traditional hotspots.
The update highlighted practical strategies for packaging and selling the region, from vibrant cities and dramatic coastlines to rail journeys and touring routes designed to maximise time around the Games period.
Importantly, VisitBritain emphasised that the opportunity extends well beyond the event itself, with increased international exposure expected to drive sustained interest in the region in the years that follow.
The 30-minute session, followed by a live Q&A, also provided agents with product insights, routing ideas and sales tips to confidently convert interest into bookings.
Agents who missed the live session can now register to watch the webinar on demand HERE.
