Arival 360 conference in Valencia brought together operators, distributers, technologists and brand innovators with thousands of delegates from more than 70 countries.
The global event is dedicated to the in-destination experiences sector with keynotes and panels unpacking key industry insights.
This year’s conference opened with a clear message: the experiences sector is entering a new era defined by AI-driven discovery, multi-day transformational itineraries, connectivity and the rapid evolution of traveller demand.
Day one speakers included Pernod Ricard global brand homes director Laura Silea and MD of PM Consulting Peter Muttitt, as well as fireside chats with some of the sectors fastest-growing brands – WeRoad CEO Andrea d’Amico, G Adventures MD EMEA Brian Young and Exoticca CEO Pere Valles.
Also sharing their insights were Arival Co-founder and CCO Bruce Rosard, Insightful International CEO Lori Timony and GM Experiences – TripAdvisor Kristin Dorsett.
A panel featuring product strategy director of The Travel Corporation Natasha Lawrence, GM of Urban Adventures and Intrepid Josh Carr, TourRader CEO Travis Pittman and Evan Evans Tours MD Tom Macklin, and moderated by founder and host of Travel Trends Podcast, Dan Christian unpacked a surge in multi-day tours.
The final session of the day showcased one of the industry’s most transformative initiatives with Prioticket commercial director Ramon Vrieselaar, OCTO co-founder Robin Harnish, Peter Saxby of Bokun and Groupon’s Carrie Keplinger discussing OCTO, an open-source API standard.
Arival 360 Brisbane
The Valencia event comes ahead of the built-for Oceania and APAC conference scheduled to be held at Brisbane’s Royal International Convention Centre from 22-24 June 2026.
Three-day conference will focus on how experiences realistically operate, with insights on everything from booking technology and distribution strategy to connectivity, pricing, guest experience and AI.
A lineup of industry executives and thought leaders has already been announced, including:
- Bruce Rosard, Arival Co-founder and CCO
- Campbell Harris, Global Journeys founder & CEO
- Christian Watts, Magpie Travel founder & CEO
- David Anderson, Big Red Group CEO
- Henry Hooper, Klook VP – Western Markets
- John O’Sullivan, Depot Adventures founding director
- Kasia Jawien, Expedia Group senior director, account management, activities
- Letitia Stevenson, Yonder HQ director of partnerships
- Martin Harlon, MH Strategic solutions founder
- Michael Herrmann, TourConnect president & founder
- Oliver Green, Arival insights contributor
- Shannon Bailey, Merlin Entertainments Group regional trade sales director APAC
- Tony Carne, Everything AI in Travel founder and Videreo co-founder
Attendees will have access to practical workshops presented by industry experts, networking opportunities and direct access to cutting-edge technology and distribution partners.
