Global Travel & Tourism is forecast to continue outpacing wider economic growth in 2026 with the sector expected to contribute $12TN to the world economy, accounting for 9.9 per cent of global GDP.
These figures came from data gathered by the World Travel & Tourism Council, sponsored by Chase Travel, Lead Research Partner.
WTTC’s latest Economic Impact Research (EIR) forecasts the sector will grow 3.2 per cent globally in 2026, ahead of wider global economic growth, forecast at 2.4 per cent. Travel & Tourism is also expected to support 376 million jobs worldwide in 2026, representing one in nine jobs globally.
Over the next decade, the sector is forecast to support almost 89 million new jobs globally, accounting for approximately one-third of all new jobs expected across the wider economy. During this same period, global Travel & Tourism GDP is forecast to grow at an annual rate of 3.6 per cent, 1.5 times faster than the wider global economy at 2.4 per cent.
Against this global backdrop, WTTC highlighted the importance of continued investment in smart infrastructure, digital innovation, sustainable destination management, skills development, and cross-border connectivity to maintain the sector’s strong long-term growth trajectory. The organisation also pointed to the growing role of AI and new technologies in improving traveller experience, operational efficiency, and workforce development across the sector.
In Europe, Travel & Tourism is forecast to outperform the wider regional economy in 2026, reinforcing its role as one of the continent’s strongest drivers of growth, jobs, and investment.
While wider European GDP growth is forecast to reach just 1% in 2026 amid continued inflationary pressures and economic uncertainty, Travel & Tourism GDP across Europe is expected to grow by 3.6 per cent, nearly four times faster.
WTTC’s latest Economic Impact Research shows the sector continues to exhibit remarkable resilience, even as households face rising costs and persistent value-seeking behaviour.
International visitor spending across Europe is projected to grow 7.1 per cent in 2026, significantly ahead of the global average of 3.7 per cent, as travellers increasingly choose destinations closer to home amid geopolitical uncertainty and disruption in other regions.
Southern European destinations continue to lead the region’s momentum, with Spain standing out as one of Europe’s strongest performing major tourism economies. WTTC forecasts Spain’s Travel & Tourism sector will grow 3.7 per cent in 2026, matching Turkiye and outperforming the wider European economy, while Italy is expected to lead the region’s major markets with growth of 3.8 per cent.
International visitor spending in Spain is also forecast to increase by 5.3 per cent this year, underlining the continued strength and competitiveness of Mediterranean destinations. In 2025, Spain recorded 96.8 million international visitor arrivals, the second highest international visitor arrivals in Europe after France, yet the country recorded EUR115.1BN (around AU$186.51BN) in international visitor spending in the same year, making it the leading destination in Europe and third globally.
“Travel & Tourism continues to prove its resilience across Europe and remains one of the region’s most important economic growth engines at a time when wider economic expansion is slowing,” WTTC president and CEO Gloria Guevara said. “The sector is creating jobs, driving investment, and supporting communities across the continent.
“Countries such as Spain, Italy, France and Türkiye are showing what is possible when governments recognise the strategic value of Travel & Tourism and support the sector through smart investment, strong connectivity, and forward-looking policies. Europe has a real opportunity to build on this momentum, but maintaining competitiveness, affordability, and seamless travel will be critical.”
