Did you manage a good night sleep last night? Well apparently you are in the minority. New research from Hobart’s MACq 01 hotel has found that more than half of Australians are too nervous about work, bills and cost of living to sleep.
According to the research, just 8 per cent of people are getting a good night’s sleep and a quarter have even fallen asleep at their desk.
To capitalise on the trend, the luxury MACq 01 Hotel is now paying guests to sleep.
Danika Porter – head of brand and marketing at MACq 01 Hotel – said on LinkedIn “knowing that we need an extra hour of sleep during the darker months, we are rewarding our guests at MACq 01 for slowing down and recalibrating their sleep habits.”
Designed with sleep expert Shea Morrison, MACq 01 Hotel has designed the ‘Slumber Suite’ a room specifically designed for sleep.
The room has many features specifically designed to encourage a good nights sleep such as “red lighting, pillow choice, a weighted-blanket a sleep inducing menu” and bedtime stories.
For every hour of time the guest sleeps over 6 hours, $100 will be taken off their bill. If they sleep for 9 hours then they will get the entire night for free.
Porter said that whilst 70 per cent of Aussies said that catching up on sleep was one of the benefits of going holiday, busy itineraries mean that this is not always the reality.
“But we so often heard people returned from a trip away feeling more exhausted than when they left,” she said.
“We’re embracing the sleep travel movement to not only give guests a reason to slow down and reset some negative habits, but also the most idyllic environment to do it in.
“We’re flipping the costly health retreat concept on its head and instead giving you the benefits and potential to stay for free,” she said.
Sleep tourism is a growing travel trend where hotels increasingly do more to help their guests to sleep.
According to HTF Market Intelligence, the trend is expected to grow more than $400bn by 2028.
