The Lifetime of Greatness Project has officially launched and has called for the recognition of the Great Barrier Reef as a non-human recipient of the United Nation’s Environment Programme’s (UNEP) Lifetime Achievement Award.
Led by Tourism Tropical North Queensland and the Great Barrier Reef Marine Park Authority’s Reef Guardian Councils, the nomination is backed by Tourism Australia, Qantas, and the Great Barrier Reef Foundation, with support from Traditional Owners, marine scientists, students, and tourism operators.
The project shines a light on the Reef’s extraordinary 10,000-year legacy of conservation, cultural significance, biodiversity, and climate action, positioning it alongside environmental icons such as Sir David Attenborough – a past recipient of the award.
