Known for its incredible architecture, white sands and indulgent food, Greece has seen growth of over 300 per cent according to new Webjet data.
The data highlights bookings to Athens have grown 369.5 per cent, the capital is also the most searched travel destination for travel between 1 June and 1 August this year.
“Greece seems to cast a unique spell over Aussies during the European summer season,” CEO, Webjet, David Galt, told news.com.au.
“Over Easter, Aussies were choosing to jet off closer to home with Bali, Auckland and Christchurch nabbing the top international travel spots in 2023.
“But now, with the promise of glistening blue waters and sunshine, Greece has jumped right into the top three most searched international destinations for EU summer.”
Galt links the rise in popularity for Greece has a lot do to with its idyllic landscapes and their presence on social media giant TikTok.
“There are likely a number of factors at play including the rise of travelling for pleasure rather than post-COVID VRF (visiting relatives and friends) travel,” Galt, said.
“But anyone who finds themselves on TikTok would be hard-pressed to miss the millions of views racking up on videos associated with Greek travel, particularly around islands such as Santorini.”
“It’s no surprise when you look at the itineraries full of culture, beaches, and outstanding views being shown across TikTok.”
