GTI, a leading tourism marketing and PR agency, has bolstered its team with a wave of new hires and returning talent across PR, marketing and sales, as it continues to expand its portfolio with high-profile client wins.
On the PR team, Colleen Giblin returns to GTI as group account director, bringing extensive industry expertise, while Sophie Stanton and Laneisha Lynch join as PR account managers with international PR experience from top London agencies.
The sales and marketing team welcomes Anne Lee, rejoining as trade marketing director representing Travel Texas, Palau and Park City after her time at The Travel Corporation, alongside Simran Mediratta, formerly event manager at KarryOn, who steps into the role of Account Director for Santa Monica Travel & Tourism (SMTT) and LATAM Airlines. GTI’s consumer team has also grown with Jessica Cory joining from Destination NSW as account director for the Vanuatu Tourism Office, and Tiarna Henry-Wharton coming on board as Account Manager from Bastion.
This strengthened team comes as GTI adds a string of major accounts to its roster, including Rockefeller Center, MTA – Mobile Travel Agents, Oceania Cruises and Hurtigruten. GTI has been appointed as the agency of record for Rockefeller Center, tasked with inspiring Australians to rediscover the magic of the New York landmark. Meanwhile, its PR remit in Australia and New Zealand now covers culinary-focused luxury cruise line Oceania Cruises, Norwegian coastal voyage leader Hurtigruten, and MTA – Australia’s leading network of independent travel advisors.
GTI Founder and Managing Director, Sarah Anderson, credited industry referrals as key drivers of the agency’s growth.
“GTI was recommended to our new clients Hurtigruten, MTA and Oceania Cruises by industry partners and we are delighted to have the opportunity to work with these amazing companies and support their growth,” she said.
“As a certified B-Corp we are interested in steady growth that provides our team with the challenges and opportunities they seek while ensuring our impact is bedded in sustainable ways to travel that benefits communities – we are lucky to be an independent agency working with brands we can passionately promote.
“We have a keen focus on growing a happy team and our new hires have incredible expertise across event management, trade distribution, digital marketing strategy and the luxury travel space which aligns well with our client needs.”
