Hawaiian Airlines is celebrating the upcoming release of Disney’s live-action Lilo & Stitch movie on 23 May with a playful new look for its Airbus A330.
Travellers can spot Stitch striking his best Pualani profile on Hawaiian Airlines’ Airbus A330, the first of three specially designed aircraft. This is followed by the airline’s second livery design – a narrow-body Airbus A321 covered in Stitch’s wildly creative masterpiece – with the third design on the Boeing 717 revealed next month.
Onboard there will also some cute appearances of Stitch – he interrupts our In-Flight Video: Travel Pono video pointing out tips on how people can visit the Hawaiian Islands responsibly. There’s also an AR Experience ‘Searching for Stitch’ – an interactive digital travel guide throughout the Hawaiian Islands where you can collect animated Stitch’s at various spots on Hawaii Island, Kauai, Maui, Molokai, Lanai and Oahu, each location tied to Hawaiian Airline’s Travel Pono program.
Hawaii’s flagship carrier and Disney have teamed up to highlight a key theme of the film: the importance of ‘ohana (family). Hawaiian Airlines prides itself on connecting people with aloha and providing authentic Hawaiian hospitality that makes guests feel like they’re a part of their ‘ohana.
“At Hawaiian Airlines, Hawai‘i is our home, and we consider our guests to be our ‘ohana,” Hawaiian Airlines director of brand and culture, Alisa Onishi, said. “Our hope is that all who visit our islands feel welcomed from the moment they step onboard, just as Lilo welcomed Stitch. We’re also excited to have Stitch be our new Travel Pono ambassador through an AR experience and as the star of our in-flight video, where he learns valuable lessons on how to be a mindful visitor.”
Guests can look forward to unique interactions with Stitch as he disrupts iconic in-flight moments and adds a touch of fun to their journey through surprise-and-delight experiences curated by Hawaiian, including:
- In-flight video: Stitch interrupts the carrier’s Travel Pono video spotlighting tips on how guests can visit the Hawaiian Islands responsibly.
- AR experiences: Hawaiian Airlines presents “Searching for Stitch” encouraging guests to find Stitch through an interactive digital travel guide throughout the Hawaiian Islands. Participants can collect animated Stitch’s at various locations on Hawaii Island, Kauai, Maui, Molokai, Lanai and Oahu, each location representing pillars of Hawaiian’s Travel Pono program.
- Co-branded merchandise: Exclusive Lilo & Stitch-themed apparel and merchandise will be available onboard select flights and online at their website.
