HBX Group and PerfectStay have announced a strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays, a new offering designed to enhance the passenger experience.
The partnership provides Turkish Airlines passengers with access to HBX Group’s extensive global inventory of hotels, experiences, and transfers, powered by PerfectStay’s dynamic packaging technology. This technology allows travellers to conveniently book customised travel packages tailored to their preferences. Passengers can enjoy the best price guaranteed and bundled package benefits for holiday packages in over 60 countries and 200 destinations, including tailor-made holiday and tour programs.
With Turkish Airlines being one of the largest and most influential airlines in the world, covering the largest global network of international flights, this collaboration is a major milestone in HBX Group’s strategic focus on airlines and loyalty programs, a key segment that accounted for 13 per cent of Total Transaction Value (TTV) of HBX Group´s Accommodation segment in 2024. Turkish Airlines Holidays, also, has announced its entry into the US market in the coming months.
“Today’s travellers expect a seamless and connected booking experience,” HBX Group CEO, Nicolas Huss, said. “With this in mind, we are proud to embark on this strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays.
“Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers and experiences, powered by PerfectStay’s advanced packaging technology, to create the ideal getaway. As a company dedicated to connecting global travel, we are thrilled about this opportunity and eager to shape the future of travel together.”
PerfectStay co-founder and CEO, Raphael Zier, described it as a “groundbreaking venture”.
“By combining our expertise in dynamic packaging technology with HBX Group’s highly curated inventory of travel products and the international destination network of Turkish Airlines, we are creating an unmatched travel booking experience for millions of passengers, with a one-stop solution where travellers can effortlessly book flights, accommodations, and additional travel services, all in one place.”
Turkish Airlines CEO Bilal Eksi, said the carrier was excited to launch Turkish Airlines Holidays.
“Offering the convenience of booking an entire trip on a single platform, Turkish Airlines Holidays will redefine the way travellers plan an experience their holidays,” he said.
