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Reading: HBX Group launches luxury hotel platform into Australia, integrates with Bedsonline
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Travel Weekly > News > HBX Group launches luxury hotel platform into Australia, integrates with Bedsonline
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HBX Group launches luxury hotel platform into Australia, integrates with Bedsonline

Staff Writers
Published on: 20th June 2025 at 11:54 AM
Edited by Staff Writers
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Powered by HBX Group, The Luxurist, is expanding into key global markets, including Spain, Mexico, Australia, South Africa and Gulf Cooperation Council.

The luxury booking platform is integrated into Bedsonline, the retail arm of HBX Group, granting access to travel agents worldwide to its portfolio of luxury and premium travel products.

Launched in early 2025 and already live in the US, Canada, UK, France, Belgium and Luxembourg, The Luxurist leverages travel technology to connect best-in-class travel advisors with extraordinary properties.

It aims to establish a new reference point in the B2B luxury &premium travel market by offering:

● Dedicated concierge team available 24/7

● Real-time inventory management and booking confirmation

● Privileged rates and exclusive amenities for discerning clients

Now part of HBX Group’s retail distribution, The Luxurist will be accessible to a wider network of luxury travel advisors with an impressive portfolio of over 5,000 handpicked luxury properties across +200 countries.

“Integrating The Luxurist into HBX Group’s retail platform is a major milestone. Our unique value proposition – exceptional concierge service and exclusive privileges – is now accessible to all HBX Group partners worldwide via web and API.” said David Amsellem, CEO of The Luxurist. “We are expanding into Spain, Mexico, Australia, South Africa, and Gulf Cooperation Council with a platform that reflects the elevated standards expected in luxury travel. We are not just providing access, we are providing an ecosystem of excellence.”

“Luxury travel is the fastest-growing segment in our industry,” said Nicolas Huss, CEO of HBX Group. “With The Luxurist, we are investing in the future of high-end travel services. By integrating The Luxurist into our global retail portfolio, we’re empowering our worldwide network of travel advisors to excel in the luxury segment.

The Luxurist represents a new benchmark for the luxury segment. One that empowers travel advisors, supports exceptional service delivery and reinforces the HBX Group vision of creating a smarter, more connected future for travel.

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