Helloworld rewards loyal agents with $4.5 million in shares

Helloworld Travel Limited (HLO) is issuing 2.5 million shares to its agents under its latest franchisee share loyalty program.

The shares, which have a total value of over $4.5 million, will be allocated by the end of October 2024 to members of the Branded and Associate networks in Australia and New Zealand, together with members of the Alatus network in Australia. Members will receive shares in return for their continued commitment to the brands.

HLO CEO and managing director, Andrew Burnes, AO, said he was delighted with the most recent re-sign process which saw over 320 agents re-sign for terms between 3 and 5 years with the business.

“This reaffirms Helloworld’s position as the leading franchise network in Australia and New Zealand,” he said.

“The franchise members are a part of our broader group which also includes our buying group networks and our broker networks on both sides of the Tasman.”

“We’re seeing airfares returning to what some might call ‘normal’, but the good news is this is driving increased demand, and consequently, ticket volumes over the last few months are up. The other significant shift is that sales of our preferred non-air products are also up anywhere between 5 per cent and 25 per cent with people taking the savings on their airfares and putting this into longer stays, bigger cabins, upgraded hotels and other upgraded services, which is a very positive outcome for the industry more broadly.”

This is the first time Helloworld has issued shares to its agents since 2016.

Helloworld opens share offer for members