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Reading: Helloworld welcomes Adele Labine-Romain as group general manager strategic analysis
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Travel Weekly > Appointments > Helloworld welcomes Adele Labine-Romain as group general manager strategic analysis
AppointmentsTour Operators

Helloworld welcomes Adele Labine-Romain as group general manager strategic analysis

Staff Writers
Published on: 27th November 2025 at 11:38 AM
Edited by Staff Writers
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Helloworld welcomes Adele Labine-Romain as group general manager strategic analysis.
Helloworld welcomes Adele Labine-Romain as group general manager strategic analysis.
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Helloworld has welcomed Adele Labine-Romain, a well-respected travel industry expert, in her new role as group general manager strategic analysis across the Helloworld Travel Limited business.

Widely regarded as a leading authority within the travel and tourism sectors, she is well known for curating and presenting strategic data driven insights to the travel industry.

Most recently, head of Travel & Tourism at Roy Morgan, she brings with her a wealth of exceptional expertise and a distinguished record of delivering transformative insights and strategies.

Prior to that she held the role of Travel & Tourism Sector Lead at Deloitte and was a partner at Deloitte Access Economics, working closely with government and private-sector clients across all segments of the travel sector where she led an extensive range of major engagements covering tourism strategies and destination plans, domestic and international tourism forecasts, economic studies and industry analyses.

Adele’s career also includes executive leadership roles at Tourism Australia, where she headed Strategy and Research, and at the Tourism & Transport Forum Australia (TTF), where she served as executive director. With 15 years of executive leadership experience and professional experience in Canada, she has built a reputation as a trusted advisor and strategic leader within the sector.

“We are delighted to welcome Adele to Helloworld Travel and to this new position,” Helloworld Travel Limited CEO and managing director Andrew Burnes AO said.

“This role has been created to strengthen our strategic capabilities and ensure the organisation is well-positioned for sustained growth and innovation. Bringing this level of talent into our business underscores our commitment to innovation and growth.”

“I’m delighted to be joining Helloworld Travel in this new role,” Labine-Romain said. “It’s a business with deep industry roots and strong connections across the sector. With the strong momentum we’re seeing across the industry, I’m looking forward to working with the team and contributing to the important work ahead.”

Adele Labine-Romain will commence with the business on 1 December and will be based in the Helloworld Travel Sydney office.

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