Hilton becomes first to offer points + pay

The world’s fastest-growing hospitality company has announced industry-benefits for all 60 million members of its award-winning guess loyalty program, Hilton Honors, while introducing new brand.

Guided by extensive customer feedback, Hilton has revealed a game-changing update to its members rewards program.

Hilton Honors, now the first and only loyalty program that will offer members the choice to flexibly combine Points and money for a hotel stay, enables guests to use their Points at Amazon.com, to allow family and friends to combine their Points for free, and the ability to extend Diamond status when life puts travel on pause.

Today, Hilton has also introduced a new corporate identity and logo for Hilton and Hilton Honors. This unique rebranding comes at a time when Hilton is more simplified and streamlined than ever, after the successful spin-offs of its real estate and timeshare businesses.

Here’s just a few of its interesting perks!

1.More useful ways to use points: Shop with points at Amazon.com

Christopher Nassetta, president and chief executive officer for Hilton, shed light on these new benefits for Hilton Honors members who will now be able to use their Points to purchase products on Amazon.com.

“At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests,” said Nassetta.

“Enabling our Hilton Honors members to use their Points to shop at Amazon.com, along with the other industry-first perks we’re announcing today, are some of the many ways we are honoring that commitment.”

2.More flexibility to use Hilton Honors Points: Points and Money

And there is now more flexibility to combine Hilton Honors Points and money! Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many Points they want to redeem toward a room. This means members will now be able to use their Points faster for hotel stays, any time, with no blackout dates.

3. More valuable benefits: Points Pooling

Alternatively, combine – or “pool” – your Points! Beginning in April, Hilton Honors members will be able to points pool with up to 10 friends or family members for free. A total of 11 members can pool their Points for stays in great locations for family reunions, bachelorette parties or any other event that brings people together.

4.New benefit for diamond members

Whether bringing home a newborn, going back to school or launching a new career, Hilton Honors’ most loyal members have shared that life sometimes puts travel on pause. Beginning in March, eligible Diamond members may receive a one-time, one-year extension of their status – for any reason. No other hospitality industry program offers this level of flexibility.

 “Now more than ever, Hilton Honors is the most flexible, useful, and valuable guest loyalty program – giving our members more of what they want most,” said Mark Weinstein, senior vice president and global head, customer engagement, loyalty and partnerships.

Today’s Hilton Honors announcement is the latest in Hilton’s “firsts” for the hospitality industry. But these new perks will not only revolutionise how all Hilton Honors members can use their Points. From today, members will also notice an update to the program’s name and logo, shifting from HHonors (with two H’s) to Honors.

Hilton’s rebranding is reflective of the continual evolution of Honors.