Holland America Line has unveiled its ‘Have It All Early Booking Bonus’ for 2027 Alaska and Europe cruises alongside the introduction of year-round cruising in Europe.
Available from now until 2 November 2026, the Have It All Early Booking Bonus applies to select Alaska and Europe cruises departing between May and October 2027, giving guests access to premium upgrades and added value when booking early.
Guests booking eligible sailings can enjoy a range of premium inclusions, including up to US$300 shore excursion credit per person, up to three nights of specialty dining, prepaid crew appreciation, an upgrade to the Elite Beverage Package, and upgraded Premium Wi-Fi.
“We’re seeing Aussies book their international holidays earlier than ever, particularly for high-demand destinations like Alaska and Europe,” Holland America Line senior director Alex Pikardt said.
“With the return of our Have It All Early Booking Bonus and the launch of year-round Europe cruising, guests now have even more opportunities to explore these incredible destinations for exceptional value.”
For the first time, Holland America Line offers year-round cruising in Europe, with Nieuw Statendam remaining in the region through winter as part of an extended 2027–2028 Europe season.
The expanded season includes cruises across the Mediterranean and Northern Europe, adding more than 70 additional port days. Guests have access to unique seasonal experiences including festive Christmas markets, voyages to the Arctic Circle and Santa Claus Village, and extended overnight stays that allow for a more immersive and authentic exploration of Europe during the winter months.
The May to September Alaska season remains especially popular for its longer daylight hours, breathtaking scenery, and incredible wildlife encounters. Plus, if travellers book an eligible 2027 Alaska Cruisetour by 30 September, they receive an included meal plan for the land portion of their journey across select Holland America Line Alaska and Yukon experiences.
As the longest-operating cruise line in Alaska, Holland America Line combines almost 80 years of regional expertise with immersive itineraries and perfectly mid-sized ships designed to comfortably navigate Alaska’s glacier-filled fjords and narrow waterways.
