The Hollywood Chamber of Commerce partnered with The Scene Hotels & Resorts to expand into luxury hospitality with the launch of Hollywood Hotels & Residences.
The Scene Hotels & Resorts will lead the brand’s development and management.
The partnership will bring the Hollywood lifestyle to luxury hotels and branded residences around the world, creating immersive destinations inspired by the world’s entertainment capital.
The launch follows the announcement of a 20-year partnership between the chamber of commerce and hospitality company. The portfolio will feature luxury properties with premium accommodations, social spaces, culinary experiences, and programming celebrating Hollywood’s legacy and each destination’s culture.
“This partnership represents far more than an expansion of the Hollywood brand—it reflects our vision of Hollywood as the world’s premier hub for entertainment, creativity, and commerce,” Hollywood Chamber of Commerce President and chief executive officer Ron Frierson said. “By deepening our international partnerships, we are creating new opportunities for tourism, investment, innovation, and sustainable economic growth for generations to come.”
United Talent Agency brokered the partnership.
The chamber of commerce is Hollywood’s largest business organisation representing nearly 700 member organisations that collectively employ over 148,000 people. It manages the iconic Hollywood Walk of Fame and the legendary Hollywood Sign.
