Hong Kong Tourism Board recruits ambassadors to help bring back meetings and events

The Hong Kong Tourism Board (HKTB) has launched an ambassador program to help revitalise Hong Kong’s MICE industry after a turbulent and challenging 2020.

With extensive connections, influence and personal standing in their respective fields, HKTB chairman YK Pang said the ambassadors have a significant advantage when they lobby potential conference organisers to consider Hong Kong as the preferred host city for future MICE events.

“As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global MICE events,” he said.

“The Hong Kong Convention ambassador program is formulated not only to bring business events to the city when travel resumes. It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery.

“The economic multiplier effect of hosting world-class MICE events is huge, and the HKTB team is here to offer full support to the ambassadors’ efforts.”

According to HKTB, the ambassadors’ efforts have already begun to bear fruit, with the Hong Kong International Dental Expo and Symposium (HKIDEAS) held successfully in January.

The three-day event – the first trade exhibition held in the city since the fourth wave of COVID-19 hit in late 2020 – drew an average daily attendance of over 3,000 dental professionals.

Furthermore, the 15th Asia Pacific Congress of Endoscopic and Laparoscopic Surgeons of Asia (ELSA 2021) is coming to Hong Kong in November 2021. ELSA 2021 is the biggest conference in Asia in endoscopic and laparoscopic surgery.