Trafalgar Tours has renewed its partnership with Network 10’s MasterChef Australia for a second consecutive year aiming to position the guided tour operator at the forefront of the culinary travel boom.
As food continues to be a primary driver for global destination selection, Trafalgar said the partnership capitalises on the undeniable link between on-screen culinary inspiration and authentic, on-the-ground travel experiences.
This season, MasterChef Australia pivots back to the heartwarming nostalgia of home cooking and deep heritage storytelling. This focus perfectly mirrors Trafalgar’s own Be My Guest experiences – the brand’s signature, pioneer product that takes clients off the beaten tourist trail and directly into the private homes, farms, and wineries of extraordinary locals.
For Travel Agents, Trafalgar said this alignment offers a powerful narrative to convert viewers into bookings.
Authentic Local Connection: From breaking bread with a 29th-generation Scottish Laird in his ancestral castle on Trafalgar’s Best of Scotland to sharing homemade pasta with a multi-generational winemaking family in Tuscany on the Rome & Tuscany Hightlights Trip, clients experience the exact culinary immersion they see on screen.
Brand Trust & Expansion: Backed by nearly 80 years of trusted experience from The Travel Corporation Tour Brands (TTCTB), Trafalgar continues to expand its offerings, now including river cruising alongside its award-winning land itineraries across six continents.
$10,000 giveaway
To drive awareness during peak booking windows, Trafalgar has launched a massive viewer competition in conjunction with MasterChef Australia. One lucky fan will win a $10,000 travel voucher to experience a Trafalgar dream itinerary firsthand.
Agents can utilise this high-impact national campaign as a conversation starter to engage clients, prompt planning, and drive inquiry volume.
How to leverage the campaign
Tune in: Encourage clients to let MasterChef Australia serve as their ultimate travel inspiration (airing Sunday to Wednesday nights and streaming on 10).
Promote the contest: Direct clients to 10.com.au/win to learn how to enter the $10,000 Trafalgar getaway competition.
Close the sale: Use Trafalgar’s curated itineraries to match the culinary destinations featured on the show here. And use the MasterChef exclusive viewer discount code MASTERCHEF26 to secure your clients a discounted booking.
