Hunter Travel Group (HTG) has implemented a new leisure travel platform from global technology provider Vibe, which blends local market insight with world-class technology.
Designed to enhance the travel booking experience for Australians, the new platform delivers a sleek, modern user journey while showcasing a curated collection of tours and experiences powered by Vibe’s seamless integration with Tour Atlas. And it’s now live at htg.com.au.
HTG’s new digital presence reflects its deep understanding of what Australian travellers want – ease, inspiration, and value – all brought together through Vibe’s flexible, scalable tech solutions.
HTG CEO Brett Dann said partnering with Vibe has taken their digital strategy to the next level.
“The platform is scalable, future-ready, and most importantly, built to meet the evolving needs of our clients and members across Australia.”
Other developments
As part of a broader partnership, Vibe has also delivered a new travel platform for HTG operated RACQ (Royal Automobile Club of Queensland), one of Australia’s most trusted membership organisations. The site is now live at travel.racq.com.au and offers RACQ members an intuitive, benefit-rich booking experience – starting with member verification and unlocking member only exclusive discounts.
Other brands under the HTG portfolio of brands, including RACT Travel & Cruise Travel Centre, are set for a digital makeover too, using the same innovative product delivery platform.
Vibe chief commercial officer Martin Eade said it was a pleasure working alongside the HTG team.
“Their clear vision – particularly around tour product – allowed us to pair the right technology with the right goals. The result is a compelling, user-focused platform that sets a new benchmark for leisure travel in Australia. Our work with RACQ Travel further proves the power of this collaboration.”
Hunter Travel Group, based in Newcastle, New South Wales, is one of Australia’s largest privately owned travel agency groups and also operates the Royal Automobile Club of Queensland and of Tasmania.
