Hurtigruten has kicked off the new year by giving Aussie and Kiwi agents the chance to win their place on the ultimate Norway mega famil, taking winners from Kirkenes to Oslo this September.
Running from now until 30 April 2026, the top 20 travel agents who deposit and book the most Hurtigruten product (whether that’s a cruise or a tour) during this period will guarantee their spot on this once-in-a-lifetime adventure. Every single passenger earns entries, so the more passengers an agent books, the more chances they have to win.
“This is truly a once-in-a-career opportunity for our agent partners,” Hurtigruten Asia Pacific managing director Damian Perry said.
“There’s nothing quite like experiencing Norway with Hurtigruten, and this mega famil will bring together our most valued agents alongside Hurtigruten’s senior leaders and top-performing industry peers from around the world. It’s an exclusive, not to be missed experience that celebrates the incredible support our agents give us and immerses them in the very best of what Hurtigruten does.”
The 20 lucky winners will be announced by 11 May and will be treated to a 12-day immersive adventure along the Norwegian Coast. Starting with a southbound sailing to Bergen on Hurtigruten’s Coastal Express to experience ‘The World’s Most Beautiful Voyage’, visiting the welcoming local villages and the spectacular fjords and mountains.
Then, winners will join 250 top-performing industry peers from around the world for a Signature voyage featuring premium, award-winning dining through Norway’s Coastal Kitchen, unlimited selected drinks and an enhanced onboard activities program and awards show.
How it works:
- Sell as much Hurtigruten product as possible during the incentive period, 1 January – 30 April
- Every passenger deposited counts as an entry, so the more people booked, the better the chances of winning are
Prize details:
- 20 spots available for the top-selling agents in Australia and New Zealand
- 12-day immersive adventure on which includes:
- Southbound sailing to Bergen aboard the iconic Original Coastal Voyage
- Premium Signature voyage to Oslo alongside 300 global industry peers
- Prize valued at over $8,000 per person
- Departing 14 September – 25 September 2026 (12 days)
Booking requirements:
- Eligibility: Open to all Australia and New Zealand based travel agents, with the 20 winners to be contacted and notified by Hurtigruten by 11 May 2026
- Bookings: Deposited bookings must be made during the promotional period (1 January – 30 April 2026). Valid on new deposited bookings only
To make it even easier for agents to sell Hurtigruten to their clients, Hurtigruten has also launched a suite of offers for the new year (available until 28 February 2026). And with the demand for authentic, experiential travel continuing to surge, Hurtigruten’s legendary coastal voyages give clients exactly what they’re looking for in 2026.
- Save up to 30 per cent + BONUS $150 onboard credit on select Original and Signature Voyages for select departures between now and 31 March 2027. Plus, receive bonus $150pp onboard credit to enhance the Hurtigruten experience.
- $500 off + $500 onboard credit pp on Hurtigruten’s bestselling package, Follow the Northern Lights. Applies for departures between 17 September 2026 and 30 December 2026.
