Booking.com is launching a new advertising campaign in Australia, Booking.yeah, starring SAG and Golden Globe-winning actor, filmmaker and musician, Idris Elba.
Following a successful launch in the US and Europe earlier this year, the platform is now bringing Elba’s charisma and charm to Australian screens.
Proving the actor’s powerhouse talent credentials, the Booking.yeah ad aired earlier in the year during the Super Bowl in the US and has received almost 18 million views on YouTube to date.
In Australia, the campaign aims to showcase the breadth of accommodation available on Booking.com and highlights its unique home offerings and flights for travellers in Australia.
“I had a fantastic time working with Booking.com on the Booking.yeah campaign in the US and Europe, so I was naturally thrilled to join forces with them again on this new phase of the campaign in Australia,” Elba said.
“Hopefully after seeing these ads, people will get inspired to book some personal time for themselves, and using Booking.com makes it an easy one-stop shop to get all your travel needs handled at once.”
The integrated campaign will run in Australia from August to November across digital, TV and radio and includes a mix of :30 and :15 cut downs for different verticals.
“We were delighted with the response to our Booking.yeah ads with Idris in the US and Europe – a testament to his humour and charisma on screen and we know that the Australian audience will love these new ads just as much,” said Arjan Dijk, SVP and chief marketing officer at Booking.com.
“As Australia prepares itself for its first peak season since borders opened, this latest Booking.yeah campaign aims to show how Booking.com makes it simple for travellers to book all their travel needs, in one place – be that hotels, homes or flights.
“Idris Elba helped amplify our original campaign creative, that Booking.com may not be flashy, but we are really good at what we do – booking travellers the perfect start to finish holiday, without any hassle.”
