“If you don’t look after your brand you’ll end up in a price war” – Gruen star and government ad guru to speak at Travel DAZE exec

If there’s one lesson that we can all learn from Taylor Swift, it’s that if people want something enough, they will pay for it.

While nearly all of us have been dogged by headlines loudly declaring that the cost of living crisis is pushing down spending, Swift has shown that when you create strong enough desire, people will be willing to pay.

In a market as up and down as the travel industry (no I’m not mentioning 2020), you can do worse than build a strong brand.

This is why Travel Weekly has invited advertising legend Dee Madigan to speak at our Travel DAZE Exec conference in Cairns at the beginning of June.

Madigan is an award-winning creative director who is a regular panelist on ABC’s advertising show Gruen and has appeared on shows such as The Project and Sunrise. She’s so good at advertising and brand management that her skills have been employed by both the Federal and State governments.

You can hear from Madigan live at the conference. She will be talking about the importance of brand in travel and revealing how good brand management can help you survive in the bad times.

“If you don’t look after your brand you’ll end up in a price war. And that is unsustainable as a business practice”.

Travel DAZE Exec is Australia’s leading forum for the most influential minds in the industry. Tackling an array of hot-button issues, Travel DAZE Exec brings together leading names to look at how we can propel the industry forward.

You’ll have the chance to hear from award-winning journalists, travel industry pioneers, authors, public figures, influencers, entrepreneurs, musicians, artists, and much more.