InterContinental Hotels Group (IHG) has announced the seventh hotel for its Voco brand in Australasia.
Scheduled to open in early 2023 in partnership with developers BEKL, the new-build Voco South Melbourne will be a different way to stay at the northern end of St Kilda Road, where accommodation options are currently limited to serviced apartments.
Plus Architecture will design the 171 rooms focusing on the ‘Me Time’ concept, where guests can look forward to a great night’s sleep with premium beds, innovative lighting and user-friendly technology, as well as superior showers to start the day well.
Beyond guest rooms, the brand’s signature ‘Voco Life’ concept will be front and centre, with vibrant and sociable restaurant and bar spaces that work for different moments of the day. It will also offer four meeting spaces and a gym.
Located just three kilometres from Melbourne’s CBD, Voco South Melbourne will offer protected views across the city’s Shrine of Remembrance and the Royal Botanic Gardens from its upper-level rooms.
The hotel will also provide easy access to the St Kilda Road commercial precinct, Lakeside Stadium, Melbourne Sports & Aquatic Centre, Melbourne Grand Prix Circuit, The Alfred Hospital, AAMI Park, Melbourne Arena, Rod Laver Arena, and Melbourne Cricket Ground.
IHG’s vice president of development for Australia and Japan, said: “It’s quite astounding to reflect on the fact that IHG launched the Voco brand just 24 months ago, and we already have two open hotels and another five in the pipeline; three of them in Victoria.
“Clearly, it’s striking the right chord with guests and owners.
“The new-build Voco South Melbourne will bring unique design and memorable guest experiences to this great location, and will complement our Voco Melbourne Central, which is already under construction and scheduled to open later this year.”
