The renewal of the partnership between the hospitality company and the sports company would extend their relationship to 2028.
Hospitality company IHG Hotels & Resorts and sports company Rugby Australia have renewed their 24-year partnership to extend their relationship for three years more through 2028. The partnership has seen IHG hotels accommodate players, team management and Rugby Australia colleagues across the globe while helping fans stay close to the game across Australia and New Zealand.
Through the renewed partnership, IHG will continue to support Rugby Australia across Australia and New Zealand, while using its hotel chain and IHG One Rewards platform to bring fans closer to the game through match-day moments, stays and unforgettable rugby experiences. The renewal follows IHG’s support of last year’s Lions Tour, which brought fans together across Australia and created memorable moments across IHG’s hotel network.
“Rugby Australia has been part of IHG’s story for 24 years, and we are incredibly proud to continue a partnership that means a great deal to our business partners, hotel teams, colleagues and guests,” Australasia & Pacific, IHG Hotels & Resorts managing director Matt Tripolone said. Rugby is a truly international sport, with a unique ability to bring people together across countries and communities, which makes it a natural fit for IHG and our world of travel and hospitality.”
Major sporting events play a considerable role beyond the field, driving travel demand, accommodation needs and visitor spend across host cities. For IHG, the partnership augments the connection between sport, hospitality and destination visitation as Australia prepares for a significant period of international rugby.
“IHG is one of Rugby Australia’s longest-standing partners, and this renewal speaks to the strength of a relationship that has been built over more than two decades,” Rugby Australia CEO Phil Waugh said. “IHG has consistently shown up for Rugby Australia, welcoming our teams, management and people across Australia and New Zealand, and playing an important role in supporting both the game and the fans that follow it.”
IHG’s portfolio across Australia and New Zealand spans strategic capital city, regional and leisure destinations.
