IHG Hotels & Resorts has been named the Official Hotel Partner of Men’s Rugby World Cup 2027 in Australia.
The partnership builds on IHG’s long-standing connection with rugby in Australia, including its 24-year partnership with Rugby Australia and involvement in last year’s British & Irish Lions Tour.
Men’s Rugby World Cup 2027 will take place in Australia from 1 October to 13 November next year, bringing together 24 teams across 52 matches to fans in seven different host cities.
As Official Hotel Partner, IHG will play a key role in welcoming teams, officials and fans to Australia, while using its hotel network, hospitality expertise and IHG One Rewards platform to help bring supporters closer to the tournament experience.
The tournament represents a unique opportunity to welcome travelling fans, bring IHG One Rewards members closer to unforgettable experiences and support a landmark moment for rugby in Australia and across the globe.
“Our partnerships are about driving commercial value for our hotels and owners, and creating opportunities to delight guests,” IHG Hotels & Resorts chief executive officer of Europe, Middle East, Asia and Africa, Kenneth Macpherson said. “Men’s Rugby World Cup 2027 will bring teams and fans from around the world to Australia, driving significant accommodation demand in the host market, while also giving IHG a powerful global platform to build awareness of our brands and hotels with millions of rugby fans internationally.”
As rugby’s biggest stage comes together with IHG’s world-class hospitality and venues, the collaboration will help to elevate the tournament’s fan experience and create memorable moments both on and off the field.
Earlier this year, IHG renewed its partnership with Rugby Australia.
