TravMedia’s annual IMM (International Media Marketplace) North America set a new benchmark with over 540 leading North American media professionals and 425 international travel and tourism brands represented by 600 PR and Industry Professionals.
More than 1,100 delegates took part in 9,600 pre-scheduled one-on-one meetings at the Javits Center in New York City last week.
“We’re thrilled with the continued record attendance and engagement at IMM North America 2025, solidifying IMM’s position as one of the most influential media networking experiences in the travel industry,” TravMedia CEO and founder Nick Wayland said.
“This event continues to be a vital platform for connecting media and travel brands and for fostering relationships that drive compelling travel storytelling and industry growth.
“IMM would not be possible without the support of our new and returning partners, CLIA, Travel Wisconsin, Tourism Australia, Visit Costa Rica, Visit Glendale Arizona, and all our invaluable host hotel partners. Their support makes this event possible and ensures its ongoing success. We would also like to recognise and thank the Society of American Travel Writers for the role they play in supporting the travel media community.”
CLIA returns as presenting partner
Cruise Lines International Association again returned as the presenting partner for the IMM North America luncheon.
In her address, Anne Madison, SVP of Global Strategic Communications and Marketing for CLIA, spoke about the cruise industry’s continued investment in sustainable travel and highlighted key trends and insights ahead of the launch of their State of the Cruise Industry report to be released in April, but available on request to the media in March.
At the IMM luncheon, Veronica Stoddart and Laura Davidson were presented with TravMedia Lifetime Achievement Awards in the media and PR professions, respectively. Karen Cicero was named TravMedia Travel Writer of the Year, and Kimberly Todd, Arizona Office of Tourism, was named TravMedia Communicator of the Year.
IMM Pavilion Partners:
- 52 Visit California tourism partners – including seven DMOs from Los Angeles County – participated in the California Pavilion at IMM North America 2025. From the TravMedia Summit stage, the day prior, premier partner Visit California emphasized the importance of reviving tourism in this vibrant city before playing a sneak peek of Visit California’s new road trip campaign.
- Pavilion Partner and Media Lounge Sponsor Travel Wisconsin showcased the state’s vast outdoor adventure opportunities and its new “Explore Wisconsin” campaign, designed to inspire travelers to experience the beauty and activities of Wisconsin, from its stunning lakeshores to its rugged forests. Wisconsin’s sponsorship was a key highlight, featuring immersive experiences for the media delegation in their impactful and authentic media lounge.
- Visit Costa Rica presented an immersive cafe-style pavilion and previewed a Social Box activation that will be rolled out at SXSW. Five experts and five PR Professionals showcased Costa Rica’s diverse ecosystems and tourism experiences in their lush pavilion.
- Tourism Australia highlighted nine destinations, products, and experiences in its elevated cafe-style pavilion, which featured a coffee cart activation from Bluestone Lane. Media enjoyed signature flat white coffees throughout the daylong program.
- More than 50 Canadian partners joined Pavilion Partner Destination Canada in their impressive Canada-branded Pavilion.
- Visit Glendale, Arizona provided stylishly branded notepads and pens to media delegates upon arrival.
