Infinity Holidays appoints Ashleigh O’Reilly to new senior marketing manager role

Infinity Holidays has appointed Ashleigh O’Reilly to senior marketing manager as the brand forges a new direction in market, focusing on its co-consult support model.

O’Reilly joins Infinity Holidays with more than 15 years’ experience in trade marketing, partnerships and digital marketing, most recently having worked as the marketing manager at award winning car and motorhome rental company, DriveAway.

Infinity Holidays Business Leader Jo Rendall said O’Reilly’s role will be critical to positioning the new Infinity Holidays in market.

“We’ve entered an exciting new phase in our business where we are focused on procuring the best travel products in market for agents, at the best price, and having a support team that is equipped to work in tandem with our agencies.

“To do this we need a fresh perspective and strategy, and Ash will bring exactly that. She’s worked in wholesale for many years and understands what we need to grow in the space – expertise that will be invaluable.”

O’Reilly said she’s looking forward to taking the next step in her marketing career with Infinity Holidays.

“I joined Infinity to expand my industry knowledge and work with a broader range of travel experiences and partners, and I love to travel so it’s the perfect fit,” she said.

“My background is in wholesale, so I already had a strong understanding of the space, but there’s always more to learn and achieve. My role at Infinity Holidays will allow me to strengthen my
experience in destination marketing and lead impactful campaigns that inspire both agents and their customers.

“It’s an exciting time to have joined the brand given the new direction we’re headed in. My strategy will focus on using data-driven insights to boost customer engagement, strengthen brand
partnerships, and tell inspiring travel stories.

“Digital innovation will also be huge and is important to ensure our customers have a seamless experience. Website transformation, more streamlined communications and social media growth
will be key. One thing I have learned about the travel industry is that change is a constant, so being adaptable and open to evolution are vital to growth.”