Wholesale travel company Infinity has launched a new destination campaign in partnership with the Hong Kong Tourism Board, targeting Australian and New Zealand travel advisors with education, product support, and sales incentives throughout 2026.
The campaign follows what Infinity describes as a strong performance period for the destination, with Hong Kong recording 13.5 per cent year-on-year growth alongside margin expansion and higher average rates.
Jo Rendall, Infinity’s business leader for Australia and New Zealand, said the results had reinforced confidence in the destination’s long-term potential. “Hong Kong has delivered strong double-digit year-on-year growth, alongside continued improvements in margin and average rates,” she said.
Marketing manager for Australia and New Zealand Ashleigh O’Reilly said the partnership would help translate that momentum into trade support.
“This partnership allows us to build on that momentum by delivering meaningful education, strong product support, and compelling content to our travel agent community,” O’Reilly said.
Central to the campaign is an advisor engagement and education program, which will include a series of destination-focused webinars, curated product packages, and a suite of sales materials designed for travel advisors. Infinity said the program aimed to equip agents with the tools and knowledge needed to sell Hong Kong with confidence.
Product offerings to be promoted across the campaign span accommodation, experiences, and touring, with a focus on Hong Kong’s culture, cuisine, nature, and city life. Activity will run across digital channels, advisor communications, and campaign activations.
Advisors also stand to win a Disney incentive for top Hong Kong sales. The highest-selling advisor on Hong Kong Disneyland product will receive two one-day park tickets and Disney Premier Access to eight attractions, with the park visit required by 18 December 2026.
