Pressure is mounting for destination managers to deliver innovative products to survive the "fiercest trading environment on record", the head of Destination Marketing Services (DMS) has claimed.
With the financial meltdown still fresh in the minds of many business owners, DMS managing director, Leila Fielder, says competition has reached a high point as companies work on increasingly strict budgets.
And with clients increasingly happy to hunt around for business which suits their needs, Fiedler says the need to deliver innovative product has never been higher.
In fact, she claims companies who don’t deliver focus on innovation will lose out to their competitors.
"Today the industry is facing one of the fiercest trading environments on record," she said. "The corporate end users are really pushing for an edge and there is now intense pressure on destination management companies to deliver innovation."
But with many managers responding with creative proposals and high end inclusions, Fielder has welcomed the result it has had on the industry.
"Increased competition is good. It keeps every company on alert and providing the best service. As long as the MICE industry si growing, then it is healthy," she said.
Fielder will host two workshops in Sydney and Melbourne on February 16 and 20 focusing on new event spaces and concepts. Attendance is by invitation only, so those wishing to register should email sydworkshop@destinationmarketing.com.au
